Facebook Ads Manager centralises the creation, monitoring and editing of Meta advertising campaigns. Its interface and labels have changed since 2020, but the core structure of campaigns, ad sets, ads and results remains recognisable.
Creating and managing ads
You can create and modify ads through the Ads Manager, whether you’re on a desktop or mobile device. Simply select ‘Create’ from within the Ads Manager to get going. You can choose between a guided creation or a quick creation. New users should use the guided creation, but once you get familiar, quick creation is suitable for more advanced users.
Editing your ad settings
You can view any existing ad campaigns you have through the Ads Manager and directly edit settings, such as targeting and budgeting. These can be useful if you are on the go and want to give your ads a quick budget boost, such as before a big trade show.
Analysing your ads
You can also analyse your ads from within the Ads Manager. This lets you see how well your ads are performing, broken down by various configurable parameters. You can combine this analysis with the ability to edit your ads in Ads Manager. You can then monitor your ads, see how well they are performing and make adjustments to help boost the success of your ad campaigns, all from within Ads Manager.
An interface that keeps changing
The labels, menus and workflows in this guide date from 2020. In the current version, first identify whether you are working at campaign, ad-set or ad level, then check the objective, budget, audience, placements, tracking and reporting period. Use Meta’s current documentation when a control has moved.
