Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn’t have a Facebook page, you should seriously consider setting one up. Read our guide below to learn why and how you can set up a Facebook page for your business.
Why set up a Facebook page?
There are numerous reasons for setting up a Facebook page for your business. One reason is that it enhances online visibility. Facebook pages tend to rank highly in search engine results, so having both a Facebook page and your website increases the chances of you being found when searched.
It also opens up a new audience for you to target and gives your clients a way to interact with you. You can boost posts on your page to help get noticed and grow your followers on Facebook, which generates another target market for your business.
If you own an e-commerce site, you can also advertise your products and even sell them directly through your Facebook page. You’ll have to consider whether you’d rather visitors buy through your site or not, but it represents another online storefront.
How do you set up a business Facebook page?
Firstly, you’ll need a Facebook account. Though your business page will be separate from your personal account, you firstly need a Facebook account to tie it to. You can visit the Facebook business page to follow the guide and get your page set up. You’ll need to fill out some basic details, such as giving it a name and selecting an appropriate category for it. You’ll then be able to start branding your page to match your business, from choosing appropriate logos and banner images to reflect your company’s own branding. It’s a relatively straightforward process that doesn’t take too long.
What can you do with a business Facebook page?
Once your Facebook page is set up you’ll want to start growing a following. The first step that Facebook will suggest is to ask people on your Friends list to like your page. This can help get the ball rolling, but you’ll want to start targeting people outside of your own social circle, too.
Facebook provides tools to help promote your page and generate likes outside of Facebook. You can promote these on your own website, in email newsletters and on other social media sites. You can also look into advertising on Facebook, such as boosting posts. This helps extend the reach of your posts outside of your current followers and helps to reach new audiences.
Once your page is established, it becomes an effective means of engaging, interacting and generating social media buzz with your customer base on one of the world’s most high traffic websites.
