We are all aware that Facebook is one of the most powerful portals for those who wish to increase their social media exposure. As businesses continue to learn how ro properly leverage the numerous utilities available, Facebook has intended to remain one step ahead of the curve by rolling out new metrics from time to time. One example is known as the PTAT (“People Talking About This”) tool. How does this application function and what are its benefits?
A look at the Facebook PTAT feature
Essentially, the People Talking About This function intends to alert page administrators when visitors take specific actions. These include (but are not limited to):
- Liking a specific page
- Sharing a post or making a comment
- Responding to an event
- Answering a series of questions (such as those contained within a customer survey)
- Mentioning a page within a third-party news feed
- Tagging a page within an image
To put it simply, the PTAT application provides a means by which you are able to accurately gauge how visitors are responding to different posts within a Facebook profile.
How can page owners access this information?
There are several ways in which you can examine the information mentioned within the previous section. The most obvious is to navigate to your homepage and to view how many likes are present as well as how many people are talking about the portal itself. Still, it is often better to access the insights portion of the Facebook profile. This offers a more detailed overview of specific metrics such as aggregate likes, your current number of friends as well as how many page views you have obtained within a given period of time. The main takeaway point here is that this insights section also provides you with percentage changes attributed to these factors. Thus, it is much easier to see whether or not any changes need to be made.
Why is PTAT a valuable addition to your ongoing marketing strategy?
The most obvious advantage is that you can develop a more proactive approach when fine tuning an existing marketing campaign. To put it another way, you will be capable of asking “How am I performing?” as opposed to “How did I perform?”. Furthermore, you can segment your audience into categories such as:
- Age
- Gender
- Location
- Language
Thus, we can see that the PTAT application is also a useful tool to accurately measure demographics. If you have been looking to gain a greater degree of insight and clarity into an ongoing advertising project, this Facebook utility is indeed worth a closer look.
