Be aware of all applicable rules in advance
Keep in mind that the Facebook regulations involving online contests tend to change on a regular basis, so be sure to keep abreast of the latest rules before the competition begins. Furthermore, Facebook is not responsible for ensuring that you adhere to any applicable laws within your area. For instance, lotteries are not legal within certain jurisdictions. It is therefore just as important to determine that you are proactively adhering to local laws.
Selecting the right content for your requirements
Facebook provides a significant amount of latitude in terms of the types of contests that you can offer your followers. Some common examples include:
- Product giveaways and free offers.
- Multi-day events.
- Countdowns to a new product release.
- Quizzes for prizes
- Image competitions to receive valuable discounts.
It is therefore important to appreciate which type of competition will best resonate with your intended audience. This can be accomplished with the insight provided by surveys and even pilot campaigns which highlight the most applicable contest to utilise.
Assuming that you have chosen a specific format, it is just as crucial to determine your ultimate goal (such as increasing client engagement or building brand awareness). Furthermore, be sure to use other marketing avenues in order to increase the number of individuals who choose to participate in the contest.
Facebook contests are fun and interactive ways to connect with your audience and with a bit of preparation, you will undoubtedly leave a lasting impression.
