This article is a snapshot of UX trends predicted for 2021, including dark mode, voice interfaces and bold visual styles. It remains useful as a record of that design period, but it should not be read as a list of current requirements.
This article records the user-experience design trends expected to matter in 2021. Some influenced later interface work, while others were short-lived. Read the examples as historical design context and test any current implementation against user needs, accessibility and performance.
As a business owner, you should always be updated with what your target audience will respond to. Competition is stiff, and you need to stand out visually to ensure you’re able to grab their attention by implementing the latest UX trends.
So, here are the latest UX trends that will dictate 2021.
Dark mode
The dark mode has been a significant part of 2020 as the biggest brands, such as Apple, Android, or Instagram, have made alternative themes available to users. This mode is incredibly popular because it oozes sophistication and sleekness. It also helps you highlight other Crucial elements and is easier on your eyes.
Embrace VUI
Voice features are huge nowadays, and Voice User Interface (VUI) can massively boost your website’s presence and leave a lasting impact on visitors. Voice chatbots and virtual assistants have gained a lot of prominence in recent years and have completely changed the way users interact with the internet and search for information. By utilizing VUI, you can enhance usability for your target audience and gain an edge.
Hand-drawn elements
Today, it’s all about standing out to your target audiences, and one way to do that is by using free-hand design elements. These elements make your design look more authentic and less stiff and add a whole degree of character to your business. It helps users connect with your brand, which is very important in today’s era.
Abstract visualization
With so much information being conveyed simultaneously, tables, databases, and lists end up looking very dull and outdated. Alternatively, you can opt for abstract data visualization for your tech and production website to instantly up your design game. If, for instance, you’re offering some kind of software or hardware, you can highlight your products with abstract visualization.
Wild color combinations
It’s time to step out of the box with futuristic and bold color combinations. An excellent way to stand out, wild color trends show that you’re not afraid to experiment and grab the attention of your target audience. It’ll also ensure you’re not monotonous and aren’t limiting yourself to typical color palettes. Instead, it would be better to experiment with colors such as neon.
Bold typography
Recent years have all been about bold fonts where UX/UI design is concerned. While it’s not something new, bold fonts are getting more popular as trends change. It’s important to note that most of your visitors will look at your heading first, so it’s essential to attract them using such fonts in the title. Additionally, it’ll work better for your website if you only highlight particular elements, such as your offerings. Lastly, bold fonts also add a dimension of modernness to your overall design.
These trends were expected to gain traction in 2021, but combining several visual effects does not guarantee a better experience. Use only the elements that support the task, keep the interface consistent and validate the result with users and accessibility checks.
Use trends as references, not rules
Interface choices should support the product’s users, tasks and accessibility needs. A visual trend can date a product when a team applies it without testing readability, navigation and performance. Review the examples below in their 2021 context, then validate any idea with current users and devices.
