Mobile marketing is a hot trend that’s here to stay. It incorporates a wide range of marketing elements and, with smartphones at an all-time high, brands can’t ignore mobile marketing anymore. Mobile marketing involves everything concerning mobile devices, such as tablets, phones, and other devices.
Fundamentally, mobile marketing aims to connect a brand with its audience through a mobile experience, regardless of their location, that maximizes the marketing message’s effectiveness.
Mobile marketing comprises two broad categories: direct mobile marketing and indirect mobile marketing. For the former, the marketing technique is only restricted to mobile from start to finish and includes, for example, ads on your social media news feeds. On the other hand, the latter refers to a hybrid mobile marketing strategy that involves other channels, such as a billboard.
Mobile marketing has become increasingly important simply because consumers are now spending time on their mobile devices more than ever. As devices become more technologically advanced and companies learn how to use it to their advantage, mobile device usage will only increase.
If you find yourself in any form of social situation, or even in public transport, you’ll find that many people use their phones to play games, read the news, buy something, or check their social media feeds. Hence, it’s obvious that the way forward for marketers is mobile marketing.
Several trends are set to change the landscape of mobile marketing. These are:
Chatbots
A chatbot is a computer program that initiates conversation with a user. This chatbot can be verbal, like Amazon’s Alexa and Apple’s Siri, or written like an online chatbot on a website. While chatbot technology isn’t exactly new, it is becoming better every day.
An advanced chatbot can perform various functions, such as making reservations, placing orders, canceling services, answering questions, and accumulating demographic information. As chatbots grow, the gateway to the customer broadens as well.
Voice Search
The frequency of voice search is increasing on mobile and in-home devices both. Voice search is quite massive, and as technology becomes more refined, it yields better results. Brands need to remember that voice searches are longer than ones made on the text.
Additionally, voice search focuses on location, and this feature needs to prioritize it. For voice search to be successful, these factors need to be accounted for to ensure maximum optimization.
Geofencing
While geofencing has been around for a while, it’s relatively new to mobile marketing. Based on longitude and latitude, when a customer enters the set radius of a business, the customer gets a notification on their mobile phone.
Of course, for this to work, the customer needs to have GPS enabled on their smartphone. Additionally, this strategy can become annoying, so brands must use it smartly to ensure they’re not bombarding their customers with notifications.
User-generated Marketing
Customers today value authenticity when determining which brands to go for. If your marketing tactics seem disconnected, your customers will turn elsewhere.
User-generated marketing, which showcases other customers, is an effective strategy that convinces customers that your brand can be trusted. Reviews and personal recommendations from other customers can just be what a customer needs to make a purchase.
Hence, modern brands need to capitalize on the customer experience to convince their target audiences.
Conclusion
Mobile marketing is an effective strategy that brands can no longer ignore. It’s vital for today’s brands to break through the clutter and stand out as much as they can by creating an immersive and personalized experience that customers will appreciate.
