Tag: Targeting

The era of digitalization has transformed many industries and completely changed the way their operations are carried out. In particular, ...

In order to determine the growth of Digital Out-of-home Advertising (DOOH), we will first have to look at when DOOH ...

It is estimated that there are more than 2.5 billion Facebook users around the world. However, these figures will serve ...

A lot of effort goes into crafting genuinely good Facebook posts: the right title, the right content, making sure it's ...

Advertising on Facebook is profitable but also competitive. Facebook represents a lucrative market for advertising, thanks to Facebook's in-depth marketing ...

Facebook provides an Ad Manager tool to help you track and manage all the ads you run on Facebook in ...

Many businesses believe that their brand will naturally form with time. However, time and research have proven that dedicating real ...

Large Facebook pages will have followers from all around the world. It's important to cater to international audiences in some ...

Facebook is ubiquitous on the internet and comes in many forms. Virtually everyone at least knows about Facebook, and most ...

Facebook is one of the world's most visited website and is visited by billions of users each month. It has ...

Prospective e-commerce startups know how important it is to get visitors to your store and get people to pay attention ...

Founded back in 2002, LinkedIn now represents one of the most well-known and lucrative professional portals in the world. This ...

At first glance, you might suspect that corporate Facebook pages would outperform their local counterparts. However, the opposite is generally ...

Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have ...

App developers will know that the easy part of building an app is the development; the hard part is getting ...

Social media marketing and Facebook enjoy a hand-in-hand relationship. However, it is just as important to realise that sellers can ...

When it comes to social media, the first site that pops into your head is probably going to be either ...

It is estimated that nearly 40 per cent of all mobile downloads are associated with gaming applications. While this is ...

Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in ...

Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the ...