Tag: Targeting

Over the past few years, advertisement has changed beyond comprehension. The restrictions and limitations are no longer able to capture ...

CEO stands for the Chief Executive Officer, which is the highest rank of management in any company. They perform the ...

No one ever disagreed that social media is a little devil that is creepy and highly addictive. The giants of ...

Modern consumers rarely spend all their time or resources on a single platform or device. Today adults, teenagers, and kids, ...

Today’s customers have a wide range of options by which they can connect to the internet. This increased accessibility has ...

Location tracking has made things convenient beyond measure. From easily hiring an Uber to finding restaurants near you, there are ...

Mobile device usage has skyrocketed in recent years. Today, the increased usage of mobile devices impacts every industry, and businesses ...

Display marketing has never been as popular as it is today. It plays a critical role in most businesses marketing ...

Advertising products to a target audience is being done for a long time now. Today, almost 60 percent of the ...

With businesses competing at local and international levels both, it’s become increasingly vital for retailers and e-commerce businesses to come ...

Online shopping has grown at a massive pace in the past few years. The online market is predicted to hit ...

Experiential marketing is a marketing technique that brands employ to create memorable experiences for consumers. This form of marketing uses ...

Regardless of the approach a company takes, advertising is one of the most critical aspects of its operations. Advertising has ...

The entertainment industry has been continuously changing in recent years. These constant changes have led to multiple new mediums that ...

In 2013, Adi Kamdar and Tim Hwang who are researchers at the Nesson Center for Internet Geophysics published a study ...

While out-of-home (OOH) advertising is not a new marketing strategy, it is currently undergoing its most significant disruption in recent ...

The world today is incredibly competitive. Today, brands aren't just competing at local levels, but globally, too. With increasing competition ...

Out-of-home advertising has been significantly transformed due to the introduction of new mediums, technologies, and formats to ensure advertising messages ...

Technological development has completely transformed the marketing landscape. Today, traditional channels, such as radio and TV, are becoming increasingly irrelevant ...

Today, traditional discount coupons won’t just cut it. Nowadays, brands need to be more aware of what their consumers will ...