Smartphones are more popular now than they were in the past. Mobiles are a necessity in today’s modern world, and people without smartphones often find themselves extremely limited in the capability to participate in today’s societal and economic activities.
Today, mobiles enable customers to perform a variety of functions, from paying bills, shopping online, to communicating without being limited to space. Due to their increased availability, they are quickly becoming the medium of choice where internet access is concerned due to a variety of reasons.
Today’s consumers use multiple devices to gain access to the web. About 61 percent of people use smartphones, followed by netbooks and tablets. Smartphones are becoming increasingly popular in emerging economies as internet access in these countries increases.
This upward trajectory is only expected to continue as people increasingly jump on the bandwagon and purchase smartphones. Mobile internet is also becoming more accessible and available, especially in emerging economies.
Consumers today have fewer reservations to pay for mobile services, such as premium or cloud services. This has opened up a plethora of opportunities for businesses in the media, technology, or communication industries. Firms can quickly capitalize on the mass market and offer them innovative services by collaborating with other firms with similar interests.
A bigger ecosystem
One factor that has contributed to the growing ecosystem is the increasing range of mobile apps available on app stores. Today, there’s an app for practically everything that further fuels the increased demand for mobile internet, allowing consumers to easily access services they deem crucial to their daily lives.
Information apps, such as navigation apps (Google maps), train schedules, news, or the weather, are the most in demand. These apps are followed by entertainment apps that people open during their free time, such as during commutes. Of course, the quality of the network matters, making it a vital decision-making factor in smartphone choice.
Perhaps the primary reason people use mobile internet is to connect with others through various apps, such as WhatsApp, Messenger, and social media platforms. Additionally, the vast majority uses mobile internet to send emails.
For younger users, especially, participating in online communities and using instant messaging apps have become increasingly common. Most people often use these apps almost daily, and there is an increasing dependence.
Other activities that people commonly use their mobile internet to include tweet and blog. Additionally, conducting banking transactions is also quite common, as many major apps have improved functionalities on their apps and made many features available and accessible.
Apart from this, people are also more likely to pay for mobile premium or fee-based cloud services such as financial data, games, or news. With a rising demand for mobile-based social networking, information, and entertainment apps, companies need to keep up with this increasing demand and ensure their infrastructure can keep up, or upgrade it if the need arises. Firms need to adapt and match their consumers changing demands or be at risk of losing out on their target markets.
Lives today are fast-paced, and many people find it challenging to find the time to sit down and perform their essential internet-related tasks on their laptops or tablets. This reason is exactly why the mobile is becoming the preferred medium to access the internet.
Due to the advancement in mobile technologies, the increased affordability and availability of mobile data, and the wide range of tasks you can perform on your mobile, this trend will only grow. Firms must keep up with these trends to ensure consumers remain interested.