Inside Network
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
Inside Network
Home Business

Mobile augmented reality apps for retail and e-commerce

by Inside Network
August 17, 2020
in Business, E-commerce, Marketing & Tech

Augmented reality, also known as AR, is one of the most groundbreaking trends in eCommerce today. It allows computer-generated objects to simultaneously exist in the real world through web or mobile applications. AR enables customers to see how a specific object would look in the physical environment without it being there in the first place.

For example, a retailer like IKEA can use this technology to show its online customers how a piece of furniture, such as a sofa or a table would look in their living room.

Augmented reality isn’t just about highlighting products, though. AR can be successfully to create hype about a product or a company. Social media filters on Instagram and Snapchat are an excellent example of using this technology for this purpose.

There are several other ways businesses both online and offline can use AR to their advantage. Some of these are:

Blends traditional retailing and online shopping 

AR provides businesses with the opportunity to blend retail and online experiences. Many people enjoy shopping physically, but they’re unable to enjoy the experience through eCommerce platforms. With AR technology, eCommerce stores can recreate the experience and also eliminate the hassle of never-ending lines and inventory costs.

Makes trials easy

Trial rooms may sometimes have long lines, and it may become incredibly frustrating for customers to wait for their turn. The advent of virtual mirrors can help customers find their sizes and see how a particular piece of clothing will look and fit on their bodies.

The same method can be applied to online stores, too as businesses can use this technology to allow customers to see, for instance, how a pair of glasses will look on their faces through gamification features that scan the face.

Increases brand awareness and presence

AR can be utilized effectively to build a brand’s overall awareness to a broader audience. Mobile apps with advanced AR features can help firms create and provide unique experiences they’ll always remember. The advent of AR will help businesses devise retailer marketing tactics that are more creative than they’ve ever been exposed to before.

Earns better ROI

AR is an innovative technology that’s continually developing. Hence, any m-commerce or e-commerce retailer that utilizes this technology will experience more significant benefits than retailers who aren’t using it. Integrating the retail sector with AR is crucial today, and it’s also become easier and more cost-effective to implement.

Avoids Post-Purchase risks

Many people end up being unsatisfied with their online purchase, increasing return rates. Online retailers have a responsibility to ensure their customers get exactly what they order online. Unfortunately, not every brand can live up to this principle.

Many sellers showcase fraudulent or low-quality products. Traditional two-dimensional images potentially give customers a false representation of products, which significantly impacts customer satisfaction. This misrepresentation can be mitigated through AR technology, where customers can view 3D images, thereby leaving minimal margins for error.

Hence, this gives businesses to offer greater customer satisfaction, allowing them to gain new customers and satisfy existing ones, too. Customer retention plays a massive role in today’s eCommerce world, and businesses need to impact potential customers significantly. Augmented reality is one of the ways to do that.

Conclusion

Mobile augmented reality is a trend that’s difficult for retailers to ignore. With big brands like Adidas, Sephora, Amazon, and Nike, it also jumps on the bandwagon and understands the importance and impact of AR. It’s definitely a trend that retailers need to implement. With the world as competitive as it is today, businesses need to bring their A-game to the table to ensure they’re standing out.

Related Posts

business-automation
Business

Automate Your Business for Increased Efficiency and Profitability

March 24, 2023
marketing-in-education
Marketing & Tech

The Role of Marketing in Education: How it Benefits Students and Institutions

March 16, 2023
VA-loan
Business

VA Home Loans: Helping Heroes Find a Home

March 16, 2023

Marketing & Tech

The Role of Marketing in Education: How it Benefits Students and Institutions

How To Earn From Your Blog Without Investing?

How to Monitor SEO Backlinks?

How to Market an Event

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

business-automation

Automate Your Business for Increased Efficiency and Profitability

March 24, 2023
marketing-in-education

The Role of Marketing in Education: How it Benefits Students and Institutions

March 16, 2023
VA-loan

VA Home Loans: Helping Heroes Find a Home

March 16, 2023
earn-from-your-blog

How To Earn From Your Blog Without Investing?

March 10, 2023

Best Articles

How To Sign Out Of Outlook On Desktop And Mobile?

What does a highlighted comment mean on YouTube?

Best paying jobs in basic industries in 2023

How to delete a Discord server?

How to make a post shareable on Facebook?

How to log out of the Amazon App and website using mobile and desktop?

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

How to put programs to sleep in Windows 10?

What does a Chief Commercial Officer (CCO) do? And what is the meaning of a CCO?

How to search for a seller on eBay?

Top 10 Best Paying Jobs In Public Utilities

What does PM mean on facebook? And how to PM someone on Facebook?

How to add multiple pictures in to one Instagram story?

How to watch Instagram live on PC or laptop?

Best paying jobs in capital goods in 2023

10 Best Paying Jobs In Energy in 2023

How to remove a Google profile picture?

How to mark all emails as read in Gmail and Outlook

Inside Network

Inside Network

Insidenetwork is the specialist in articles on business, tech, real estate and marketing.

Contact us

info@insidenetwork.com

Recent Articles

business-automation

Automate Your Business for Increased Efficiency and Profitability

March 24, 2023
marketing-in-education

The Role of Marketing in Education: How it Benefits Students and Institutions

March 16, 2023

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Uncategorized
  • About us
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English