It is a topic that is getting more and more attention in marketing blogs online: the marketing cloud. You might even already have heard a little bit about it, and marketeers swear by it. Cost-effective, customization, and efficiency are just some words connected to the topic. But what even is a marketing cloud? And more importantly, how can it help you? Read all about it in this blog to find out what the benefits of a marketing cloud are for you.
A marketing cloud is the business’ digital marketing tools all integrated in one system. This helps to improve customer experiences. Having such a marketing cloud should feel like a solution for you and your company. To be a little more precise: a marketing cloud should at minimum give you a software solution for social media marketing and advertising and content management.
The combination of these plays a major role in the success of marketing clouds. Who wouldn’t prefer all marketing tools in one integrated platform? A good-quality marketing cloud provides you with all these solutions and integrates them.
As mentioned before, a marketing cloud helps you put your customers first. This is because this tool gives you all the integrated data you need to visualize your customer journey. And when you have insight into this journey, you know exactly what and where to improve. Having a marketing cloud will make it easier for you to put customers first.
It is not a coincidence that we write about the marketing cloud more and more often. The market around these software solutions is growing at a fast pace. Providers of such marketing clouds notice a constant growth of their services and therefore revenue.
More known providers in this market such as Adobe, Oracle, and Salesforce realized what does the trick: the fact that marketing clouds are an all-round solution for most marketing activities. Companies always try to go for convenient things. In this case, it is by combining tools and therefore having everything in one place. Because of that, the market will most likely continue growing.
While reading about marketing clouds you can not escape from the topic of marketing automation. Marketing automation is one of the solutions that providers such as Adobe and Salesforce bring. Marketing automation connects your content management system with your customer relationship management.
The starting point of marketing automation is collecting data. For example: your customer requests a free e-book. In return, they give you some of their personal information such as their e-mail address. The next step is likely to be sending custom-made content to this customer. After this is done, the targeted customers will be divided by lead scoring. A distinction is made between qualified leads and leads that aren’t as interesting right now but might become so in the future. These leads are automatically forwarded to your sales team.
Most marketing clouds will offer you marketing automation, which makes the two connected. In the end, marketing automation offers support for both marketing and sales. It helps marketing teams win customers more easily.
Activation Studio wants to help you find the solution that fits your specific needs. Our Segment Designer offers marketers within Salesforce drag and drop segmentation marketing cloud the possibility to visually design segments and design their customer journey. Segmentation helps you be more efficient in terms of time, money, and other resources.
You are then more likely to attract the right target audience for your products or services and are therefore more likely to gain a customer. All the data you need is there at the click of a button. Boost your efficiency with a Marketing Cloud!