Inside Network
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
Inside Network
Home Marketing & Tech

Is Apple getting real about search and about to take on Google?

by Inside Network
September 4, 2020
in Marketing & Tech, Search Engine Optimization
Will Apple search be a big thing in the future

One of the most significant reasons Google’s mobile search has succeeded is because it’s the default search engine on every iPhone. In fact, the company has invested billions for this privilege ever since it’s been incorporated. However, recent evidence suggests that Apple is currently working on its own search engine that could take Google’s head-on. 

So, what are the telltale signs? For starters, Coywold’s Jon Henshaw highlighted that Apple’s has recently amped up its job listing efforts by announcing posts for search engineers, which include Apple Maps. Additionally, in iOS 14, Spotlight Search doesn’t focus or completely ignores Google results. Moreover, Apple has even updated its webcrawler support page, i.e. Applebot with updated information on how the tool ranks results, leading to Applebot starting to crawl sites more frequently. 

Google forced to create a “search choice” screen for Android 

Recently in Europe, there is increasing concern over regulatory and antitrust activities concerning default search on Android devices. In fact, Google was forced to create a “search choice” screen for Android users whenever they set up a new device. While this was a controversial move, it did give users the chance to select an alternative to Google and boost its competitors market shares. However, this still doesn’t mean it’ll happen. 

Currently, there is a search choice on iPhone as users can select from DuckDuckGo, Google, Yahoo, or Bing. However, users still don’t select any of these options. Additionally, in 2013, the default search engine for Siri was switched to Bing, but the search engine for Safari remained Google. In 2017, Bing was replaced by Google as the source of search engine results for Siri. 

95% market share for Google mobile search 

Currently, Yahoo and Bing, together, constitute less than 5 percent of mobile searches in the U.S. However, Google’s mobile search market share which is approximately 95 percent and the ongoing antitrust investigations in both the U.S. and Europe, Google probably has limited days as Safari’s default search engine. 

For Apple to launch its own search engine, it’s about enhancing its overall strategic capabilities to take more control over the user experience it offers and how it displays apps and content on its devices. Apple launching its own search engine could potentially help it make it to the top as the number two mobile search engine. In fact, currently in the U.S. Safari is the most popular mobile browser, ahead of Chrome. 

However, Spotlight Search is not as commonly used for web search as compared to dedicated search apps such as Google or web browsers. However, Spotlight offers a more integrated experience where Siri results, the Safari browser default search, and Spotlight Search become more coherent with each other. 

Apple launching its own search engine could bring a strong new competitor to the market. How Apple can utilize its resources and give competition to Google remains to be seen. 

Tags: Google

Related Posts

how to flip an image in Google Docs?
Marketing & Tech

How to flip an image in Google Docs?

August 2, 2021
how to remove a google profile picture
Marketing & Tech

How to remove a Google profile picture?

April 7, 2021
Advertising

The Social Dilemma: The hideous masks social media giants are wearing

October 4, 2020

Marketing & Tech

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

What Features Are Must-Have in Your Digital Signage Software in 2023

What is BeReal? The photo-sharing app explained!

5 Common Social Media Threats and How to Protect Yourself

How to delete Instagram account? Quick and Easy Guide 2023

dedicated-server

Features of a Dedicated Server

January 27, 2023
how-to-make-a-group-chat-on-snapchat

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

January 24, 2023
digital-signage-software

What Features Are Must-Have in Your Digital Signage Software in 2023

January 23, 2023
posters

5 Mistakes to Avoid When Designing a Poster For Your Brand

January 12, 2023

Best Articles

How To Sign Out Of Outlook On Desktop And Mobile?

What does a highlighted comment mean on YouTube?

Best paying jobs in basic industries in 2023

How to delete a Discord server?

How to make a post shareable on Facebook?

How to log out of the Amazon App and website using mobile and desktop?

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

How to put programs to sleep in Windows 10?

What does a Chief Commercial Officer (CCO) do? And what is the meaning of a CCO?

How to search for a seller on eBay?

Top 10 Best Paying Jobs In Public Utilities

What does PM mean on facebook? And how to PM someone on Facebook?

How to add multiple pictures in to one Instagram story?

How to watch Instagram live on PC or laptop?

Best paying jobs in capital goods in 2023

10 Best Paying Jobs In Energy in 2023

How to remove a Google profile picture?

How to mark all emails as read in Gmail and Outlook

Inside Network

Inside Network

Insidenetwork is the specialist in articles on business, tech, real estate and marketing.

Contact us

info@insidenetwork.com

Recent Articles

dedicated-server

Features of a Dedicated Server

January 27, 2023
how-to-make-a-group-chat-on-snapchat

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

January 24, 2023

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Uncategorized
  • About us
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English