There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular hobby, or you use it professionally for your business, you might be looking to increase your followers and post engagement. Read on to learn you how can achieve this using post boosts.
What are Facebook post boosts?
Post boosts represent a way to increase the reach of your Facebook page. When you post an update on your Facebook page, this is considered a ‘post’. This can be in the form of a purely text-based status update, or you can attach media like images and videos to it. Whatever your post looks like, it will only naturally extend its reach to a limited audience of your page followers and friends of people who share the post. Post boosts allow you to increase the reach of your posts and page beyond this.
How do I boost a post?
You must be a page owner or have sufficient privileges to administer the page, but if you do, you will see a ‘boost post’ button when you view individual posts on your Facebook page. You also have the option of boosting a post prior to submitting it.
This will take you to a page where Facebook will allow you to control the demographics you would like to target with your boost and the likely level of engagement you will receive. You must pay to boost Facebook posts, so it will also offer you the option to set a budget for your post boost.
Why boost posts?
Boosting posts can be a very good way to extend the reach of your page and find new followers. It’s useful for both new and young pages as well as old and established ones. Particularly early on, the reach of your Facebook page posts will be extremely limited.
The very best way to boost the popularity of your page is to create a post that goes viral and is organically shared by many users. This is, of course, much easier said than done and there are plenty of people and companies all competing to make the next viral post. Facebook post boosts represent a chance to get your posts onto the screens of people without relying on organic sharing.
What should I boost?
Above all, quality content should be the key focus. Create engaging posts that people want to share, then consider a post boost as the kindling that starts the flame. You can choose to target page followers, non-followers or both, so tailor your boosted posts appropriately depending on your goals and don’t rely on post boosts as your sole means of generating traffic. Ultimately, quality content is always king.