It is estimated that nearly 40 per cent of all mobile downloads are associated with gaming applications. While this is excellent news in regards to the number of opportunities, it also signifies that competition is on the rise. How can you enjoy more robust levels of exposure within this digital domain?
Know your audience
It is critical to appreciate the demographic that will resonate most with your category of games. This will better enable you to develop a targeted marketing strategy, saving time as well as money. For example, point-and-click games tend to appeal to younger players while FPS (first-person shooter) platforms are likely to be downloaded by a predominantly male audience. If you fail to identify your customer base, all subsequent efforts will be nebulous at best.
Use the right technology
Modern gaming is all about technology. Players expect the platforms to download quickly and any glitches can quickly lead to a negative review. Let us remember that the majority of users will base their decision to commit to a download off of what current players have to say. If you “cut corners” in terms of game engines, the chances are that your reviews will suffer. As a result, a competitor which has developed a similar system could very well enjoy the lion’s share of online exposure. Some of the best software packages include Godot, Unity and OpenGL. Be sure to factor in the logistics and price of each before making the final decision.
Respond to customer feedback
Customers wish to experience a personal touch in regards to mobile gaming. This often equates to the ability of the developer to address any questions as they arise. Try to make it a point to respond to both positive and negative feedback. This will help you to establish a solid and transparent reputation across the community. In fact, many players will rate a developer based off of how quickly they respond to a query (particularly if there is a problem such as the game freezes or fails to update). A personal touch will provide you with a competitive edge within the digital domain.
Due to the volume of smartphone-related games which are currently on the market, the chances are high that competition will continue to increase. This is why adopting the practices highlighted above can make all of the difference between a failed venture and ultimate success.
