The sales department is crucial to the growth and survival of a company. Choosing the right strategies can lead to expansion while the opposite can bring the company to close down its doors. If you want to create a powerful sales force inside your office, here are a few ideas that will help.
Create an Outbound Call Center
If you have ever seen the film “Boiler Room,” and you lead a sales department, the idea of creating an outbound call center will certainly resonate – an outbound call meaning telemarketing. This being said, the techniques used in the year 2000 (when the film was shot) were quite different than the ones that we practice now. But besides that change, there is another more important one that came on the scene, a few years ago. In the film, there were cables everywhere, leading to landlines. Today, all you need to create an outbound call center is a VoIP phone system. You still don’t know what is a VoIP phone system? Software-based, it doesn’t need any of the physical objects from the past, which means, less space needed and no extreme costs to install the center.
Having an outbound call center inside your walls, will enable you to try new strategies, easily. But they won’t just be random. That is because the software at the center of the VoIP phone system will accumulate data according to the results of the phone calls that are being made by the salespersons, and will offer its take on what can be done to improve them. Just plug in an AI onto the data that the system collects, and you will be increasing your sales results, in no time.
Hire a Younger Social Media Specialist
Experience is key in business life. However, age doesn’t necessarily mean that someone knows more about a given topic. That is especially true about social media. The younger generations were born with the internet, which means that they know it by heart, unlike those belonging to Generation X. If you hire someone from Gen Z to handle your social media, chances are that to him, the job will be just like sitting home all day, enjoying posting online. That is a sure way to create real good visibility on Instagram, Facebook and all other social media.
That is particularly true when it comes to TikTok. This app reaches more people under 25 years of age than any other. Its unwritten rules of engagement are a bit more complex than the ones for Instagram, though. In the latter, a brand can easily showcase its products on a post, and the followers will show their love. If you were to do the same on TikTok, you would probably just end-up losing followers. The reason why users go on this app is to have fun and to laugh. Therefore, if you are too serious or businesslike, they will feel like you don’t belong there.
Make Sure that You reach All Channels
A company that is not focused on being omnichannel, is one that won’t survive long in the 21st century. Individuals do not want to be approached in the company’s preferred way, but on their own. Therefore, if a company is not seen on social media (as an example), it will miss out on a part of the population that only lives there. The same is true about search engines, advertising inside public transportation, or having a monthly newsletter. If you don’t check all the boxes, your sales results will show it.
Naturally, a great sales force starts with a great leader at the top. Therefore, if you are not satisfied with your year-end result, when you look into it in the next few months, maybe you need to change your director of sales and marketing.
