TikTok is one of the biggest social media platforms currently available. The platform revealed that they have over 1 billion active users. Big creators on this platform earn more than some top organisation CEO’s do. Reason enough for us to give you an explanation on how much does TikTok pay.
How does TikTok pay its creators?
How much does TikTok pay? TikTok has never publicly stated how much creators on their platform get paid. This is a not an odd occurrence, YouTube has also never publicly stated how much their users get paid. Even though it has never been publicly stated we do have an estimate for how much TikTok pays its creators.
In 2020, TikTok released a Creator Fund, that gives creators the chance to earn money for their TikTok’s. TikTok revealed that they give money to creators based on multiple factors. These include the following:
- Number of views
- The authenticity of those views
- Engagement level on content
- Content fits the Community Guidelines and Terms of Service
In the last few years, a lot of sources have come forward about how much does TikTok pay per view.
TikTokers earn between 0.02 – 0.04 cents per 1000 views.
How much does TikTok pay you for 1 million views? So, if you are eligible to earn money from TikTok’s Creator Fund, you would earn between 20 – 40 dollars for 1 million views. This does not seem like a lot, but do not forget that TikTok videos are really short and are usually not the main source of income for TikTokers.
Take a look at this interesting video made by Howfinity. It will give you an even deeper perspective on how much does TikTok pay you for 1 million views!
Sources of income for TikTokers
So, we got the answer to our first question “How much does TikTok pay”, now we need to know how TikTokers earn their money. These are the main sources of income for TikTokers:
Influencer Marketing
Because of their big audiences, TikToker influencers are often getting reached out by brands.
Being able to reach a big audience can be very interesting for brands their marketing campaigns.
As a brand, you choose between a lot of creators. With influencer marketing you can target your target audience more directly and more effectively. Resulting in a higher number of sales.
This is often the main source of income for TikTok influencers, due to the huge paychecks that these collaborations and promotions give. The size of the deal is dependent on multiple factors. Big creators with a high follower count, high views and a big engagement rate will get significantly more than smaller creators.
TikTok also offers a platform that connects TikTokers and brands. This platform is called Creator Marketplace. It is important for TikTokers to know their worth, because brands will often try to take advantage of unknowing TikTokers.
Livestream Donations & Tips
With TikTok’s livestream function you can get donations. Fans give donations to show their support and appreciation to TikTokers. Having a lot of loyal and appreciative followers will cause you to get more donations during your livestreams.
TikTok also has a Tips function, this allows fans to give out tips to their favorite TikTok influencers.
This is very similar to the donation function, but tips can be given when the influencer is not livestreaming. Donations and tips are reliant on the generosity of fans.
Affiliate Marketing
Another very interesting source of income is affiliate marketing. TikTokers place a unique URL to a specific product or service and whenever someone buys this product through their unique link, the creator will get a commission. The creator can choose whatever product they want and post the unique link. More sales will of course result in more commissions. The amount of revenue is reliant on sales.
Want to know more about affiliate marketing? Read our article: Affiliate Marketing: an introduction
Selling Merchandise
Another great source of income for TikTok influencers, is selling merchandise. A simple coffee mug, a funny looking sticker or some nice-looking clothes, it all depends on what the influencer wants to sell.
Fans love to buy merchandise from their favorite influencer. Just like livestream donations, it is a way to show appreciation and support, but with merchandise fans actually get a product!
Selling merchandise is especially a good source of income, due to the impact that the influencer can have on the production of the merchandise. Selling low cost and high-quality merchandise can cause this source of income increase.
Best paid TikTokers
We know how much does TikTok pay per view and we know that is not a lot from the social media platform itself. But there are still multiple TikTokers that rake in millions. Here are the top 5 highest earning TikTok Influencers from 2021:
As you can see in the top 5, the highest earners on TikTok do have millions of followers. Do not think that you can easily become one of the highest earning TikTokers within a week or month. Growing a following takes time, dedication and hard work.
By looking at the follower counts in this top 5, you can see that the highest earners are not even close in terms of followers. The earnings are heavily reliant on the sources of revenue mentioned above.
How much does TikTok pay these TikTokers? We do not know the estimated revenue by the social media platform itself, but we are sure that it won’t be a large percentage of the total revenue earned by these TikTok stars.
Conclusion: How much does TikTok pay
We hope that this article answered your question “How much does TikTok pay?”. Being a TikTok influencer will take time, dedication and hard work. But once you get a significant following it will be worth millions!
Related article: The Social Dilemma: The hideous masks social media giants are wearing
