By identifying your best performing queries on Google Search Console and keywords on Google Ads, you can ensure that both your site and Ad campaign feature your best-performing keywords to maximise your SEO. Also, you can identify underperforming keywords and replace them with optimal ones from either platform to optimise your CTR (click-through rate).
Keywords and queries
Learning to identify keywords in queries that perform well is the first step in optimising your website and Ads search performance. Queries with low page positions and high CTRs contain keywords which are desirable because they will ensure that you are maximising your potential visitors each month. Also, being able to identify keywords in underperforming queries provides an excellent opportunity to optimise your website and can be translated to your Ad campaign.
How to find your best performing keywords on Google Search Console
Starting with Google Search Console, you can efficiently sort your queries by their average search page ranking using the Queries Report tool. Queries are a powerful tool in SEO because they contain the keywords potential visitors are using. Queries with a low ranking are certain to have a higher CTR since they appear closer to the top of the search results page. Identify the successful keywords in a query and consider adding them to your Google Ads account to improve the performance of your Ad campaign.
How to find your best performing keywords on Google Ads
Moving over to Google Ads, you can find your keywords on the overview page using the ‘Keywords’ box. You can sort your keywords by clicks or CTR to find your best-performing keywords. You should consider using these keywords in your website if they are relevant because high-performance keywords will enhance your site’s page ranking and CTR which can be tracked on Google Search Console.
The right SEO is crucial for getting more visitors to your site. By using Google Search Console in conjunction with Google Ads, you can achieve more visitors by utilising keywords from queries with low page positions and high CTRs.
