In recent years, video marketing has gained immense traction. It’s a powerful strategy that can promote your brand and improve your online business. An increasing number of consumers are interacting with different videos today and it’s vital for your business to jump on the bandwagon and scale your video marketing efforts to build a relationship with your audience.
Videos are an excellent way for brands to generate sales and leads, foster engagement, and increase click-throughs and shares. In fact, it’s one of the best ways for your brand to gain exposure.
It’s a versatile form of content that customers find engaging because it gives them a real-life snapshot of what the brand presents. Additionally, it’s also very easy to share video content across different platforms. In fact, consumers actually prefer video content because it’s engaging, entertaining, and able to digest.
Many businesses and personalities today are a result of the increase in video. In fact, many stars, such as Justin Bieber, gained popularity on video-based platforms like YouTube. Additionally, it also led to the rise of apps, such as Tik Tok and Snapchat, and features, such as Instagram and Facebook stories.
The growth of mobile video
This presents innumerable opportunities to businesses who can use videos to their advantage and promote their content. Mobile video, in particular, is not showing any signs of slowing down. Many factors are contributing to this growth, such as:
Higher video viewing frequency
Because of increasing screen sizes, increased usage of social media apps, and high-quality displays, an increasing number of people are choosing to watch videos on their phones.
Vertical video’s presence
The growing popularity of vertical videos on various platforms is another factor that contributes to mobile video growth. Vertical videos are turning out to be a content format that’s actually more engaging.
Growth in public Wi-Fi access and 4G connections
Accessing mobile video content requires some form of connectivity through 4G connections of Wi-Fi access. Fortunately, Wi-Fi is now more accessible than ever, and its access is only expected to grow over the next few years.
Businesses need to keep up with changing trends, otherwise face the risk of their customers turning to competitors. Mobile consumption of video content is consistently growing by 100 percent every year. More relevant statistics are:
- 90 percent of consumers say that product videos directly influence their purchase decisions
- 92 percent of videos seen on mobile are shared, as compared to videos viewed through other methods
- Video has a 51.9 percent return on investment
Video content represents pure connectivity
Brands that follow a stagnant marketing strategy are bound to find themselves in trouble in today’s dynamic world. Video marketing can lend a hand by breathing life into your strategy. Since your brand is continually evolving, it’s important to keep telling a story that keeps your audience engaged and brings in new people, too. These new viewers could potentially become your new customers, so it’s important to always bring your A-game to the table.
Videos can achieve what simple text doesn’t. It creates an immediate impact through its real and authentic approach and gives brands to interact and connect with its audience, who can respond by reacting and commenting in real-time.
Conclusion
Video marketing is undoubtedly here to stay. It’s crucial for brands today to capitalize on this form of content marketing to ensure they remain relevant in today’s highly competitive world. Video serves as an excellent and impactful way for brands to convey their intended messages to their target audience. Visual delivery is always more effective and video marketing maximizes that.
