Inside Network
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
Inside Network
Home Marketing & Tech E-commerce

Growth in digital commerce being driven by parents

by Inside Network
July 20, 2020
in E-commerce, Marketing & Tech
Parent with kids on Ipad

The explosion of e-commerce has drastically changed consumer shopping habits as an increasing number of people choose to purchase products online rather than offline. Once upon a time, shopping in stores was the most common way to shop. However, as more brands expand their e-commerce channels, online shopping is becoming the way people prefer to shop now.

It’s safe to say that e-commerce has fueled shopping evolution. Consumers no longer have to step outside their houses to get something new. The shopping experience is now accessible through your fingertips as mobile devices and laptops can help you browse stores and make purchases within minutes.

One consumer group whose shopping habits have dramatically been influenced by digital commerce is parents. Contrary to what many people think, it isn’t just young individuals who are inclined towards e-commerce. Additionally, research suggests that parents are also comfortable adopting new technologies, enhancing their capabilities to use and take advantage of e-commerce.

Hence, it’s becoming increasingly apparent that parents play a significant role in driving digital commerce growth:

Rise in new ventures

Demand from this considerable consumer growth has led many businesses to leverage this and come up with their own value propositions. Many e-commerce stores have popped up that specifically cater to the parents’ customer segments and provide them with products and services that meet their wants and needs.

In fact, moms are considered one of the most sought-after demographics. Ecommerce stores that specialize in marketplaces for new and used baby products, such as clothes and toys, target this customer segment.

Increased convenience

Perhaps the main reason an increasing number of parents are opting for e-commerce is because of the convenience it offers. For instance, online shopping provides the following benefits to parents:

  • No need to wait inline
  • No worries about products being out of stock
  • No need to look for parking
  • No need to leave their houses and kids behind
  • No need to deal with other shoppers
  • Can shop from their sofas

Since parents opt for e-commerce because of the convenience, it offers, and e-commerce stores realize this, they are increasingly providing customers with other value-added features, such as free shipping and click and collect options. Shopping in-store can be a huge hassle to parents since kids can be very distracting and can make it difficult for them to focus on what they need to buy.

Hence, brands are leveraging this convenience to create new offerings to set themselves apart from other brands, thereby providing parents with unlimited options to choose from.

Rise of bargains

Every parent loves a good bargain that helps them save some money on bringing up a child. Bargain hunting is a major priority for mothers and fathers, both and many parents often look up bargains even when they’re shopping in stores.

Additionally, parents also have the habit of checking prices online before they make purchases. Hence, if they like something, they’re going to search it up to see if they can get a better deal anywhere else.

Increased mobile features

Many parents browse e-commerce sites on their smartphones. In fact, back-to-school shopping searches widely occur on smartphones shopping that web traffic on these devices precedes other devices.

Additionally, it’s important to note that mobile shoppers also have a high conversion rate, making it increasingly crucial for brands to enhance their mobile experience, especially if they want to attract parents.

Hence, website speed, loading time, and security are all features that parents are looking for in their e-commerce experience.

Conclusion

Parents, as shoppers, form a significant chunk of e-commerce customer segments. As more parents continue to become comfortable with e-commerce, they will continue to drive trends and encourage brands to improve customer experiences.

Tags: Growth

Related Posts

Outstanding trends to reinvigorate your brand in 2022
Business

6 Outstanding Trends to Reinvigorate Your Brand In 2022

November 12, 2021
Real Estate

Investing in real estate notes: myths and tips

November 4, 2020
CEO photo in office
Business

What are the responsibilities and roles of a Chief Executive Officer (CEO)?

October 24, 2020

Marketing & Tech

Ensure Your Online Information Stays in Place by Following These 4 Tips

5 B2B Marketing Best Practices That You Need To Adopt In 2023

The Benefits of Minimalism in User Interface Design

A New Way To Earn Crypto: The JumpTask Platform Review

The Role of Marketing in Education: How it Benefits Students and Institutions

The Top 5 Apps You Need to Boost Your Productivity in the Office

May 17, 2023

Ensure Your Online Information Stays in Place by Following These 4 Tips

April 25, 2023

Is A Limited Liability Company Right For Your Business?

April 25, 2023
senior-roles

Crafting Salary Ranges for Senior Employees: Best Practices and Common Pitfalls

April 6, 2023

Best Articles

How To Sign Out Of Outlook On Desktop And Mobile?

What does a highlighted comment mean on YouTube?

Best paying jobs in basic industries in 2023

How to delete a Discord server?

How to make a post shareable on Facebook?

How to log out of the Amazon App and website using mobile and desktop?

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

How to put programs to sleep in Windows 10?

What does a Chief Commercial Officer (CCO) do? And what is the meaning of a CCO?

How to search for a seller on eBay?

Top 10 Best Paying Jobs In Public Utilities

What does PM mean on facebook? And how to PM someone on Facebook?

How to add multiple pictures in to one Instagram story?

How to watch Instagram live on PC or laptop?

Best paying jobs in capital goods in 2023

10 Best Paying Jobs In Energy in 2023

How to remove a Google profile picture?

How to mark all emails as read in Gmail and Outlook

Inside Network

Inside Network

Insidenetwork is the specialist in articles on business, tech, real estate and marketing.

Contact us

info@insidenetwork.com

Recent Articles

The Top 5 Apps You Need to Boost Your Productivity in the Office

May 17, 2023

Ensure Your Online Information Stays in Place by Following These 4 Tips

April 25, 2023

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Uncategorized
  • About us
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English