When you first set up your company’s Facebook page, there’s a steep learning curve. Read on to learn about the five different roles on a page, and how to use them.
Admin: the boss
When you set up a Facebook page, you will be given the title of Admin by default. The Admin is the boss of the page, and enjoys absolute power. This position should never be given lightly; keep it for the business owner or social media manager. An Admin can essentially do anything on a page, including:
- Manage the page’s roles and settings
- Edit the page, including adding apps and creating ads and promotions
- Post, delete posts, send messages, and reply to comments
- View insights
- Remove followers or ban people from the page
- See which individual created each page post
This is just a taste of the Admin’s powers. Anything that the other roles can do, the Admin can do – and more.
Editor: the second in command
An Editor can do everything the Admin can, with a couple of important exceptions. Editors can’t edit roles, so they can’t give or take away power. However, the Editor acts as a number two and is usually in charge of posting page content. Note that you can create a temporary editor through the extra role of Live Contributor, which is ideal if you have a staff member reporting from an event.
Moderator: the customer support team
Moderators can’t post or delete new content; that’s the Editor’s job. However, they can comment, send messages, delete comments, and ban people. The Moderator is the community manager position, engaging with and responding to customers without having the power to create new posts.
Advertiser: the ad man
The Advertiser’s role is limited. They can create ads and promotions, boost posts, and view insights. The role of Advertiser is most commonly used when your business works with an agency; you need them to look over the marketing side of things, without taking over the page content.
Analyst: the statistician
The Analyst can only view insights. Notice this essential difference between the Advertiser and Analyst: the Advertiser can freely spend money, while the Analyst only gets to see the data.
