Inside Network
  • Nederlands
  • Français
  • Deutsch
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
No Result
View All Result
Inside Network
Home Marketing & Tech Advertising

Targeting options on Facebook: effective and comprehensive

by Inside Network
November 19, 2019
in Advertising, Facebook, Marketing & Tech, Social media

Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of course, standard data such as gender, age and place of residence are provided, but targeting also uses data points like “likes”, interests and buying behaviour.

If you want to bring a service or product to the attention of a targeted audience, advertising on Facebook offers an extremely extensive platform.

The targeting options of Facebook offer unprecedented opportunities for advertisers

Facebook’s targeting options are very extensive and a just small selection shows how wide the possibilities are. Of course, the various filters can also be combined with each other to very accurately focus on a target group:

  • Demographic data (place of residence, language, income, wealth, education, political preference, relationship status, work, age, friend of…, homeowner or tenant, etc.).
  • Connections (likes, fan-pages, favourite pages, events visited)
  • Interests (hobbies, sports, favourite shops and gadgets, favourite films and music, family)
  • Behaviour (travel, mobile device, new or used car, buying behaviour, online behaviour, financial data such as credit card brand, at which bank they are a customer, charities)
  • Custom audience targeting (connections, people who have visited your website or viewed content, friends of friends, etc.)

Find similar audiences

A handy feature of Facebook is the ability to create a ‘Lookalike audience’, i.e. a similar target group to the one you are looking for or already have. Using a smart algorithm, Facebook creates a group of Facebook users who have one or more points of contact with existing customers, followers or ‘likes’. This way you can increase the reach and find more buyers or people interested in your company or brand in an easily accessible way.

Use the target group statistics tool to determine the target group

Because the targeting possibilities of Facebook are huge, it is very difficult for many advertisers to determine the right target group. To make this process easier, Facebook has introduced the target group statistics tool.

When you have an overall picture of the target group, this tool looks at what, on average, this group of people are most interested in. In this way, corresponding interests can be determined. For example, it might just be that the people who watch a particular television series also have a common interest in a specific product.

Without the target group statistics tool, it would be difficult to determine these data points or find them out for yourself, and this type of information is virtually impossible to find out with a traditional ‘offline’ marketing campaign.

Custom audience targeting: an attractive solution

Using the ‘Custom audience targeting’ option you can not only reach existing contacts and their associates effectively, it is also ideal for targeting a new audience. The fact that Facebook has more than ten million users in the Netherlands and at least 2.5 billion users worldwide makes this even more appealing.

Tags: BrandGuideTargeting

Related Posts

Marketing & Tech

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

December 8, 2020
Marketing & Tech

How to change the administrator name on Windows 10?

December 7, 2020
Marketing & Tech

How to change your profile picture on Spotify?

December 7, 2020

Marketing & Tech

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

How to change the administrator name on Windows 10?

How to change your profile picture on Spotify?

How to create a live.com email address?

What is DismHost.exe?

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

December 8, 2020

How to change the administrator name on Windows 10?

December 7, 2020

How to change your profile picture on Spotify?

December 7, 2020

How to create a live.com email address?

December 7, 2020
Inside Network

Inside Network

All latest trends for your business. Every business starts with a good network.

Contact us

[email protected]

Recent Articles

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

December 8, 2020

How to change the administrator name on Windows 10?

December 7, 2020

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English
  • Nederlands
  • Français
  • Deutsch