When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users continues to grow, and worldwide it has now passed the 2.5 billion mark. More than a quarter of all world citizens have a Facebook account.
In the Netherlands, too, more than 10.5 million users are active on the American social media platform. This means that almost 60 per cent of all Dutch people can be reached via Facebook. This offers great opportunities for organisations that want to increase their turnover. By advertising on Facebook, you reach a large target group very effectively.
Advertising on Facebook with a goal
Facebook is constantly expanding the number of opportunities to advertise. This makes it easier to advertise in a targeted way and to reach a very specific target group. Facebook also offers many different options for broader campaigns, like gaining more brand awareness.
It’s all about your own goals, regardless of whether that’s generating more traffic, more conversion, or highlighting a particular product. For each objective, there are opportunities within Facebook to set up more effective campaigns.
Advantages of advertising on Facebook
Advertising on Facebook is especially attractive because of the extensive targeting options, allowing you to reach a target group in a very focused way. You ensure the highest possible conversion at the lowest possible cost. Advertising on Facebook is appealing in a number of ways. To set out some of the biggest advantages at a glance, Facebook offers:
- Highly focused targeting
- Extensive advertising possibilities and types of campaigns
- Unprecedented insight into your target group
- Comprehensive analysis so you advertise even more efficiently
- Scalability
- Relatively cheap advertising
Advertising opportunities when advertising on Facebook
Whatever your objective, you will find a suitable type of advertising on Facebook for every possible result. This might mean using photo ads in which you show who you are and what you do, or you might tell your story with a video ad using images, sound and movement.
Guide potential customers or visitors through ‘Stories’ into your content and direct them to a call to action on their device. It’s even possible to talk directly to people using Facebook Messenger ads.
Carousel ads allow you to show up to ten images or videos, all with their own links, making them ideal for highlighting different products or telling the story of your brand. Through collection ads, users can discover what your business has to offer and they can even make a purchase right away.
For every business, there is a suitable type of ad for each device, whether it is to advertise companies, brands, or products.
Focused targeting when advertising on Facebook
One of the biggest advantages of advertising on Facebook is the ability to target a particular group in a very focused way. This uses demographic data, such as gender, age, marital status, language and place of residence. But this can also include interests and hobbies, friends and connections with certain companies, events, or Facebook groups.
All these data elements can be linked so that only a group of potential buyers or interested parties will see your ad on Facebook. As a result, the conversion rate is often higher than for online campaigns with external parties. It is also possible to place an analytic Facebook pixel on your own website which can then reach the same visitors on Facebook.
Start advertising on Facebook
If you have been persuaded that advertising on Facebook can offer opportunities to your organisation, then clicking the option ‘Create an ad’ on Facebook will redirect you to the page where ads on Facebook can be created. Select ‘Getting started with automatic ads’, or other goals, such as:
- Promote your page
- More website visitors
- More leads
When creating a Facebook ad, think carefully about images and sound and include a good call-to-action in the text. The budget is fully scalable, and through the use of extensive statistics, each ad can be further optimised, allowing you to produce the most effective advertisements.
