Social media

The Meta Marketing API lets authorised applications manage and measure selected advertising functions. It requires a registered app, suitable permissions...

A local Facebook Page can help when a location has its own hours, contact details, offers and community. A corporate...

Facebook Page engagement is useful when it supports a goal: inform, answer, generate a visit, enquiry or sale. Formats and...

Facebook games can invite active participation through choices, challenges and feedback. That can support engagement, but playing a game does...

Facebook can support an offline campaign by repeating an offer, preparing a visit or making response measurable. The connection needs...

EdgeRank is a historical term used to explain Facebook Feed ranking. It is not a current, single score that a...

There are many purposes to a Facebook page, from sharing a hobby to promoting a business. If you want more...

PTAT means People Talking About This. It is a historical Facebook Page metric associated with actions that generated stories about...

Facebook advertising lets you define an audience or provide guidance to Meta’s delivery system. The available options depend on the...

Facebook Events allow you to arrange real life events that users can sign up to on Facebook. You can use...

You can add subtitles as visible text within a video or provide a separate subtitle file for a compatible player....

Be aware of all applicable rules in advance Keep in mind that the Facebook regulations involving online contests tend to...

Facebook Offers was a dedicated way for businesses to present redeemable promotions on a Facebook page. Meta described online and...

Maintaining a Facebook page requires regular attention. Larger companies may assign social media managers, while a smaller business may handle...

Facebook Page permissions determine who can publish, reply and manage access. Older guides describe five roles: Admin, Editor, Moderator, Advertiser...