Social media
Cross platform audience targeting on multiple devices
Modern consumers rarely spend all their time or resources on a single platform or device. Today adults, teenagers, and kids,...
The influence of mobile and social media on purchasing decisions
The increased usage of mobile and social media has had a significant impact on purchase decisions. The widespread availability of...
Mobile devices becoming a medium of choice to access the internet
Smartphones are more popular now than they were in the past. Mobiles are a necessity in today’s modern world, and...
Smartphone tracking: when good intentions go wrong
Location tracking has made things convenient beyond measure. From easily hiring an Uber to finding restaurants near you, there are...
Are peak advertising predictions now coming true?
In 2013, Adi Kamdar and Tim Hwang who are researchers at the Nesson Center for Internet Geophysics published a study...
Consumers want multi-screen experiences and personalization
The world today is incredibly competitive. Today, brands aren't just competing at local levels, but globally, too. With increasing competition...
Why are so many Facebook marketing campaigns out of touch with their audience?
It is estimated that there are more than 2.5 billion Facebook users around the world. However, these figures will serve...
Your guide to Facebook post scheduling
A lot of effort goes into crafting genuinely good Facebook posts: the right title, the right content, making sure it's...
Tips on Facebook Ads Bidding Strategies
Advertising on Facebook is profitable but also competitive. Facebook represents a lucrative market for advertising, thanks to Facebook's in-depth marketing...
All About Facebook Places
Facebook Places can be thought of as like Google Maps, but social. When you use Facebook Places, it geolocates you,...
Your Guide to the Facebook Ad Manager Interface
Facebook provides an Ad Manager tool to help you track and manage all the ads you run on Facebook in...
How to sell your e-commerce products directly on Facebook
If you run an e-commerce site and have a Facebook Page, you can combine the two and start selling your...
How To Target Facebook Posts By Language And Location
Large Facebook pages will have followers from all around the world. It's important to cater to international audiences in some...
Facebook Etiquette: Do you know the rules?
Setting up a Facebook page is in every business plan nowadays - but once that first, vital step has been...
Everything You Need to Know About Facebook Groups
While most people are members of many Facebook groups, they only pay attention to one or two. To be one...
Understanding how Facebook Ads can help your e-commerce site
Facebook is more than just a social network: it is a place where people post about their lives, buy and...
Embedding Facebook on your website
Facebook provides a range of different tools you can integrate into your website to add additional functionality. If you're using...
How using Open Graph can help your Facebook presence
One of the best means of organic traffic generation is sharing. People share pages, posts and products they like with...
Your guide to Facebook demographics
Facebook is ubiquitous on the internet and comes in many forms. Virtually everyone at least knows about Facebook, and most...
Facebook Advertising: Ad types
Facebook is one of the world's most visited website and is visited by billions of users each month. It has...
