Social media

Facebook and Instagram are both owned by the same company, but treating them the same in your advertising is a...

Founded back in 2002, LinkedIn now represents one of the most well-known and lucrative professional portals in the world. This...

Facebook exposes a Marketing API that allows you to programmatically add Facebook Ads tools and features to your own apps,...

Facebook is now a vital part of a business' online presence, but - like every aspect of a company's public...

At first glance, you might suspect that corporate Facebook pages would outperform their local counterparts. However, the opposite is generally...

Google Analytics is a very popular and very powerful tool for data tracking and analysis. Every website should be running...

Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have...

Running a Facebook page is an ongoing operation where you have to be constantly producing content to keep your page...

Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will...

Facebook Ads come in many formats, each tailored for a specific type of ad or display device. In January 2020,...

It is estimated that more than 75 per cent of brands utilise the power of social media to connect with...

App developers will know that the easy part of building an app is the development; the hard part is getting...

Social media marketing and Facebook enjoy a hand-in-hand relationship. However, it is just as important to realise that sellers can...

When it comes to social media, the first site that pops into your head is probably going to be either...

Billions of people use Facebook every month and that will include your customers. Chances are, your business has a Facebook...

A post's "Edge" is a hidden metric that defines how likely it is to be shown to a user. The...

There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...

When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...

We are all aware that Facebook is one of the most powerful portals for those who wish to increase their...

Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of...