Marketing & Tech
In this category we talk about everything that has to do with Marketing & Tech. We've written guides on how to use certain online tools. We talk about the new technologies and how your business will be ready for the future.
How to track Facebook visitors in Google Analytics
Google Analytics is a very popular and very powerful tool for data tracking and analysis. Every website should be running...
Your guide to making a Facebook business page
Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have...
Top tips for improving engagement on your Facebook page
Running a Facebook page is an ongoing operation where you have to be constantly producing content to keep your page...
Are Facebook Ads worth my money? How do I find out?
Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will...
What Mobile Ad Options Are There For Facebook Ads?
Facebook Ads come in many formats, each tailored for a specific type of ad or display device. In January 2020,...
Why are Facebook games powerful engagement tools?
It is estimated that more than 75 per cent of brands utilise the power of social media to connect with...
Advertising Your App With Facebook App Ads
App developers will know that the easy part of building an app is the development; the hard part is getting...
How Facebook can boost your offline marketing campaigns
Social media marketing and Facebook enjoy a hand-in-hand relationship. However, it is just as important to realise that sellers can...
How Adobe is using AI to combat deep fakes
The evolution of AI in recent years has made incredible technological advancements possible. Most of these are positive, but there...
Understanding advertising on Facebook vs Twitter
When it comes to social media, the first site that pops into your head is probably going to be either...
Using Facebook for customer service
Billions of people use Facebook every month and that will include your customers. Chances are, your business has a Facebook...
How to Increase Brand Recognition Within a Competitive Gaming Market
It is estimated that nearly 40 per cent of all mobile downloads are associated with gaming applications. While this is...
An introduction to Google Display advertising
Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in...
Your guide to Google Ads
Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the...
Top 3 best free CRM tools for small businesses in 2020
There are many CRM packages available, each with its own suite of features and a generally hefty price tag to...
The top accounting software packages of 2020
Most small businesses will require some type of accounting program in order to satisfy their financial obligations while avoiding mistakes...
The top four Google Ads trends to keep an eye out for in 2020
It is currently estimated that Google owns a total of 71 per cent of the total online search market share....
Facebook – Understanding EdgeRank and taking advantage
A post's "Edge" is a hidden metric that defines how likely it is to be shown to a user. The...
Increase your reach and followers with Facebook post boosts
There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...
Advertising on Facebook: a worldwide platform
When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...
