Marketing & Tech
In this category we talk about everything that has to do with Marketing & Tech. We've written guides on how to use certain online tools. We talk about the new technologies and how your business will be ready for the future.
Your guide to Facebook demographics
Facebook is ubiquitous on the internet and comes in many forms. Virtually everyone at least knows about Facebook, and most...
A quick look at how to start your own business
There are many advantages associated with an entrepreneurial venture. Whether you are hoping to enjoy a greater sense of professional...
Facebook Advertising: Ad types
Facebook is one of the world's most visited website and is visited by billions of users each month. It has...
An Introduction to Google Shopping
Prospective e-commerce startups know how important it is to get visitors to your store and get people to pay attention...
All about Facebook platform integration tools
Facebook has a wide variety of services that it makes available for integration into your business. Whether you run an...
Five important tips to ensure a successful e-commerce startup
Starting any business can be a daunting affair, but e-commerce is particularly difficult as there is no face-to-face customer to...
An Introduction to Facebook App Center
Much like Apple's App Store and Google's Google Play, Facebook has its own app store called App Center. Facebook's App...
Understanding audiences for ads on Facebook vs Instagram
Facebook and Instagram are both owned by the same company, but treating them the same in your advertising is a...
A Look at the Most Effective LinkedIn Advertising Strategies
Founded back in 2002, LinkedIn now represents one of the most well-known and lucrative professional portals in the world. This...
Your Guide to Facebook Ads API
Facebook exposes a Marketing API that allows you to programmatically add Facebook Ads tools and features to your own apps,...
Which calendar app is better for business use: Google or Apple?
For most people the paper calendar is a thing of the past. Smartphone users use their iPhone to plan, structure...
How do I create a professional, attractive and representative Facebook company page?
Facebook is now a vital part of a business' online presence, but - like every aspect of a company's public...
Local vs corporate Facebook pages: which has better reach and engagement?
At first glance, you might suspect that corporate Facebook pages would outperform their local counterparts. However, the opposite is generally...
WooCommerce vs Shopify for a WordPress webshop
If you're running a Wordpress site and you want to add an e-commerce store, chances are you've probably come across...
Gmail vs Outlook: Which Is Better in 2020? A Comparison
In 2020, people around the globe are more in touch with each other than ever before. Whatsapp, Slack, Telegram and...
How to track Facebook visitors in Google Analytics
Google Analytics is a very popular and very powerful tool for data tracking and analysis. Every website should be running...
Your guide to making a Facebook business page
Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have...
Top tips for improving engagement on your Facebook page
Running a Facebook page is an ongoing operation where you have to be constantly producing content to keep your page...
Are Facebook Ads worth my money? How do I find out?
Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will...
What Mobile Ad Options Are There For Facebook Ads?
Facebook Ads come in many formats, each tailored for a specific type of ad or display device. In January 2020,...
