Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in...
Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the...
There are many CRM packages available, each with its own suite of features and a generally hefty price tag to...
Most small businesses will require some type of accounting program in order to satisfy their financial obligations while avoiding mistakes...
It is currently estimated that Google owns a total of 71 per cent of the total online search market share....
A post's "Edge" is a hidden metric that defines how likely it is to be shown to a user. The...
There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...
When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...
Remarketing campaigns show ads to users that have already browsed your website and products. They serve as a 'reminder' to...
We are all aware that Facebook is one of the most powerful portals for those who wish to increase their...
Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of...
Search engine optimisation is the name of the game for those who wish to take their online presence to the...
Facebook Events allow you to arrange real life events that users can sign up to on Facebook. You can use...
Growth Hacking is an approach to marketing that is focussed on finding cheaper alternatives to traditional methods. This 'hack', however,...
It is estimated that well over one billion users access Instagram on a regular basis. So, it only stands to...
There are many reasons why you may wish to add subtitles to a video. Perhaps the original content needs to...
Be aware of all applicable rules in advance Keep in mind that the Facebook regulations involving online contests tend to...
MailChimp is the market-leading email marketing platform for SMEs (small and medium-sized enterprises). Established nearly twenty years ago, it is...
Facebook Offers allows business owners to run promotions and post redeemable offers directly on their Facebook page. Offers are a...
Maintaining a Facebook page requires constant commitment. Many larger companies will delegate social media managers to moderate their Facebook page,...
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