Marketing & Tech
In this category we talk about everything that has to do with Marketing & Tech. We've written guides on how to use certain online tools. We talk about the new technologies and how your business will be ready for the future.
An introduction to Google Display advertising
Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in...
Your guide to Google Ads
Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the...
Top 3 best free CRM tools for small businesses in 2020
There are many CRM packages available, each with its own suite of features and a generally hefty price tag to...
The top accounting software packages of 2020
Most small businesses will require some type of accounting program in order to satisfy their financial obligations while avoiding mistakes...
The top four Google Ads trends to keep an eye out for in 2020
It is currently estimated that Google owns a total of 71 per cent of the total online search market share....
Facebook – Understanding EdgeRank and taking advantage
A post's "Edge" is a hidden metric that defines how likely it is to be shown to a user. The...
Increase your reach and followers with Facebook post boosts
There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...
Advertising on Facebook: a worldwide platform
When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...
An Introduction to Google Display Remarketing
Remarketing campaigns show ads to users that have already browsed your website and products. They serve as a 'reminder' to...
What is Facebook’s PTAT application and what is its significance?
We are all aware that Facebook is one of the most powerful portals for those who wish to increase their...
Targeting options on Facebook: effective and comprehensive
Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of...
Why internal links are critical when addressing SEO strategies
Search engine optimisation is the name of the game for those who wish to take their online presence to the...
Introduction to Facebook Events
Facebook Events allow you to arrange real life events that users can sign up to on Facebook. You can use...
This is what you need to know about Growth Hacking
Growth Hacking is an approach to marketing that is focussed on finding cheaper alternatives to traditional methods. This 'hack', however,...
An introduction to Instagram advertising
It is estimated that well over one billion users access Instagram on a regular basis. So, it only stands to...
Three sure-fire methods to add subtitles to your videos
There are many reasons why you may wish to add subtitles to a video. Perhaps the original content needs to...
Top tips to create a successful Facebook contest
Be aware of all applicable rules in advance Keep in mind that the Facebook regulations involving online contests tend to...
The best MailChimp alternatives for 2020
MailChimp is the market-leading email marketing platform for SMEs (small and medium-sized enterprises). Established nearly twenty years ago, it is...
All About Facebook Offers
Facebook Offers allows business owners to run promotions and post redeemable offers directly on their Facebook page. Offers are a...
Guide to Facebook Moderation
Maintaining a Facebook page requires constant commitment. Many larger companies will delegate social media managers to moderate their Facebook page,...
