A quick look at how to start your own business
Business growth requires a choice that fits the main constraint at that point: demand, capacity, cash or organisation. Test the...
How to track Facebook visitors in Google Analytics
To identify Facebook visits in Google Analytics 4, use consistent campaign parameters on the links you publish and verify that...
Understanding audiences for ads on Facebook vs Instagram
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Compare Facebook and Instagram with...
Facebook audience and demographics: current measures and planning checks
Facebook audience planning needs a country, a period and a clear definition of the metric. Registered profiles, monthly active users,...
How To Target Facebook Posts By Language And Location
A Facebook page grows when its posts help or interest a recognisable audience. Create a separate version for each language...
How do I create a professional, attractive and representative Facebook company page?
A Facebook page grows when its posts help or interest a recognisable audience. A company page should identify the business,...
Facebook vs X advertising: compare audiences, creative and results
Choose Facebook or X advertising by the audience you need, the message and the result you can measure. Twitter is...
Facebook App Center explained: game distribution checks for 2026
A Facebook page can help people discover a game, but promotion and software distribution are separate tasks. Facebook App Center...
What Mobile Ad Options Are There For Facebook Ads?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Choose a mobile format around...
Advertising Your App With Facebook App Ads
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. An app campaign needs a...
Are Facebook Ads worth my money? How do I find out?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Calculate return by comparing revenue...
What does PM mean on facebook? And how to PM someone on Facebook?
What does PM mean on Facebook? You've probably seen people using the abbreviation term PM to define personal message or...
Facebook Story viewer: what is it, and why should you use it?
Ever since Facebook Stories has become a popular feature, people have been looking for a great Facebook Story viewer. And...
How to make a post shareable on Facebook?
You want to know how to make a post shareable on Facebook, but let’s first have a look at what...
How to watch Instagram live on PC or laptop?
You can watch Instagram Live in a desktop browser without installing a special viewing extension. Open Instagram, sign in to...
The Social Dilemma: The hideous masks social media giants are wearing
The Social Dilemma is a 2020 documentary about social-media business models, recommendation systems and their effects on users. It combines...
Why are so many Facebook marketing campaigns out of touch with their audience?
The original version of this article referred to more than 2.5 billion Facebook users worldwide. That figure is historical context,...
Your guide to Facebook post scheduling
The quality of a Facebook post depends on its message, format, audience and objective. Publication time can influence the context...
Tips on Facebook Ads Bidding Strategies
Facebook Ads can be profitable, but results depend on the offer, audience, measurement and bidding strategy. A lower price is...
All About Facebook Places
Facebook Places is a name associated with Facebook's location features, including places, check-ins and business information. Older instructions should not...
