E-commerce
Interactive digital signage to enhance consumer experience to make better purchase decisions
Interactive digital signage lets a viewer control or respond to content on a screen through touch, motion, a phone or...
The store as an interactive playground
An interactive store gives shoppers ways to explore, test or customise products instead of relying on shelves and static signs...
Online purchases made with tablet vs other mobile devices
Tablet shopping sits between phone and desktop behaviour because the device combines a larger touch screen with portability. Purchase patterns...
Holiday online shopping trends
Retailers use seasonal ranges, bundles and discounts to attract holiday shoppers. The article originally cited a forecast that global e-commerce...
Growth in digital commerce being driven by parents
E-commerce changed how consumers compare, buy and receive products, while physical stores remain part of many shopping journeys. As brands...
Consumers want multi-screen experiences and personalization
Retail brands compete across physical and digital channels, often with both local and international sellers. Customers consequently expect a coherent...
10 mobile apps that are changing the retail landscape
Mobile apps have changed parts of the retail journey, including product discovery, visualisation, loyalty and payment. Their value depends on...
What is Google Pay and how does it work?
Contactless cards and mobile wallets changed how many people pay in shops, apps and websites. Google Pay is one of...
5 must-have e-commerce snippets to boost sales and brand recognition
Structured data helps search engines interpret products, prices, availability, offers and reviews on an e-commerce page. It can enable certain...
How to sell your e-commerce products directly on Facebook
An e-commerce business may connect its product catalogue to Meta commerce features, depending on country, products and available setup. This...
Understanding how Facebook Ads can help your e-commerce site
Meta ads can connect an e-commerce catalogue with audiences across Facebook and other placements. Their value still depends on margin,...
How using Open Graph can help your Facebook presence
Open Graph tags tell social platforms which title, image and description to show when somebody shares a page. Correct configuration...
Facebook Advertising: Ad types
Meta offers several advertising formats across Facebook and other placements. The right choice depends on the objective, audience, creative, destination...
All about Facebook platform integration tools
Meta services can connect an app or website to advertising measurement, commerce, login or messaging. Several tools described in older...
Five practical tips for launching an e-commerce startup
An e-commerce startup needs a defined market, reliable suppliers and sound numbers for margin and cash flow. Direct contact may...
WooCommerce vs Shopify for a WordPress webshop
WooCommerce and Shopify can both support selling alongside a WordPress site, but they use different operating models. WooCommerce adds commerce...
Five Mailchimp alternatives: features and selection guide
Mailchimp is a widely used email marketing platform for SMEs. An alternative may suit your business better if your priorities...
All About Facebook Offers
Facebook Offers was a dedicated way for businesses to present redeemable promotions on a Facebook page. Meta described online and...
