Advertising
Digital Place Based (DPB) media
Digital channels changed how advertising is bought, delivered and measured, while television, print and outdoor media continue to serve different...
Digital Out-of-Home Advertising Networks in the United Kingdom
The UK out-of-home (OOH) advertising market generated GBP 1,435 million in 2025, according to Outsmart, using figures compiled by PwC....
Why are so many Facebook marketing campaigns out of touch with their audience?
The original version of this article referred to more than 2.5 billion Facebook users worldwide. That figure is historical context,...
Tips on Facebook Ads Bidding Strategies
Facebook Ads can be profitable, but results depend on the offer, audience, measurement and bidding strategy. A lower price is...
Your Guide to the Facebook Ad Manager Interface
Facebook Ads Manager centralises the creation, monitoring and editing of Meta advertising campaigns. Its interface and labels have changed since...
How to use your Search Console data for Google Search Ads Optimization and vice versa
Google Search Console and Google Ads can both reveal useful search demand, but they do not measure the same thing....
Affiliate Marketing: an introduction
In affiliate marketing, independent partners recommend products or services and receive an agreed payment when a measurable action follows. The...
Understanding how Facebook Ads can help your e-commerce site
Meta ads can connect an e-commerce catalogue with audiences across Facebook and other placements. Their value still depends on margin,...
Embedding Facebook on your website
Embedding Facebook on a website can mean displaying a public post, offering a login option or connecting measurement tools. These...
How using Open Graph can help your Facebook presence
Open Graph tags tell social platforms which title, image and description to show when somebody shares a page. Correct configuration...
Facebook Advertising: Ad types
Meta offers several advertising formats across Facebook and other placements. The right choice depends on the objective, audience, creative, destination...
All about Facebook platform integration tools
Meta services can connect an app or website to advertising measurement, commerce, login or messaging. Several tools described in older...
Your Guide to Facebook Ads API
The Meta Marketing API lets authorised applications manage and measure selected advertising functions. It requires a registered app, suitable permissions...
Why are Facebook games powerful engagement tools?
Facebook games can invite active participation through choices, challenges and feedback. That can support engagement, but playing a game does...
How Facebook can boost your offline marketing campaigns
Facebook can support an offline campaign by repeating an offer, preparing a visit or making response measurable. The connection needs...
Your guide to Google Ads
Google Ads is an advertising platform with several campaign types and extensive automation. Some names and features from 2020 are...
Increase your reach and followers with Facebook post boosts
There are many purposes to a Facebook page, from sharing a hobby to promoting a business. If you want more...
An Introduction to Google Display Remarketing
Remarketing shows advertising to eligible people who previously interacted with your website or app. In Google Ads, the current term...
Facebook PTAT explained: what it meant and what to measure now
PTAT means People Talking About This. It is a historical Facebook Page metric associated with actions that generated stories about...
Targeting options on Facebook: effective and comprehensive
Facebook advertising lets you define an audience or provide guidance to Meta’s delivery system. The available options depend on the...
