Advertising
Your Guide to Facebook Ads API
Facebook exposes a Marketing API that allows you to programmatically add Facebook Ads tools and features to your own apps,...
Your guide to making a Facebook business page
Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have...
Are Facebook Ads worth my money? How do I find out?
Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will...
What Mobile Ad Options Are There For Facebook Ads?
Facebook Ads come in many formats, each tailored for a specific type of ad or display device. In January 2020,...
Why are Facebook games powerful engagement tools?
It is estimated that more than 75 per cent of brands utilise the power of social media to connect with...
Advertising Your App With Facebook App Ads
App developers will know that the easy part of building an app is the development; the hard part is getting...
How Facebook can boost your offline marketing campaigns
Social media marketing and Facebook enjoy a hand-in-hand relationship. However, it is just as important to realise that sellers can...
Understanding advertising on Facebook vs Twitter
When it comes to social media, the first site that pops into your head is probably going to be either...
An introduction to Google Display advertising
Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in...
Your guide to Google Ads
Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the...
The top four Google Ads trends to keep an eye out for in 2020
It is currently estimated that Google owns a total of 71 per cent of the total online search market share....
Increase your reach and followers with Facebook post boosts
There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...
Advertising on Facebook: a worldwide platform
When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...
An Introduction to Google Display Remarketing
Remarketing campaigns show ads to users that have already browsed your website and products. They serve as a 'reminder' to...
What is Facebook’s PTAT application and what is its significance?
We are all aware that Facebook is one of the most powerful portals for those who wish to increase their...
Targeting options on Facebook: effective and comprehensive
Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of...
An introduction to Instagram advertising
It is estimated that well over one billion users access Instagram on a regular basis. So, it only stands to...
10 tips for a successful start of your business
Do you deliver a product or service that is in demand at a price people are willing to pay? Can...
