Advertising
Digital Out-of-Home advertising networks in the USA
Technological development has completely transformed the marketing landscape. Today, traditional channels, such as radio and TV, are becoming increasingly irrelevant...
Location is the new currency of marketing
Today, traditional discount coupons won’t just cut it. Nowadays, brands need to be more aware of what their consumers will...
Digital Place Based (DPB) media
The era of digitalization has transformed many industries and completely changed the way their operations are carried out. In particular,...
Digital Out-of-Home Advertising Networks in the United Kingdom
The outdoor advertising market in the UK is a large market that is showing stable growth. The graph below shows...
The growth of Place-based Digital Out-of-Home Advertising
In order to determine the growth of Digital Out-of-home Advertising (DOOH), we will first have to look at when DOOH...
Why are so many Facebook marketing campaigns out of touch with their audience?
It is estimated that there are more than 2.5 billion Facebook users around the world. However, these figures will serve...
Tips on Facebook Ads Bidding Strategies
Advertising on Facebook is profitable but also competitive. Facebook represents a lucrative market for advertising, thanks to Facebook's in-depth marketing...
Your Guide to the Facebook Ad Manager Interface
Facebook provides an Ad Manager tool to help you track and manage all the ads you run on Facebook in...
How To Target Facebook Posts By Language And Location
Large Facebook pages will have followers from all around the world. It's important to cater to international audiences in some...
How to use your Search Console data for Google Search Ads Optimization and vice versa
By identifying your best performing queries on Google Search Console and keywords on Google Ads, you can ensure that both...
Affiliate Marketing: an introduction
Affiliate marketing is a very old concept, but the ubiquity of the internet now makes it much easier to get...
Understanding how Facebook Ads can help your e-commerce site
Facebook is more than just a social network: it is a place where people post about their lives, buy and...
Embedding Facebook on your website
Facebook provides a range of different tools you can integrate into your website to add additional functionality. If you're using...
How using Open Graph can help your Facebook presence
One of the best means of organic traffic generation is sharing. People share pages, posts and products they like with...
Your guide to Facebook demographics
Facebook is ubiquitous on the internet and comes in many forms. Virtually everyone at least knows about Facebook, and most...
Facebook Advertising: Ad types
Facebook is one of the world's most visited website and is visited by billions of users each month. It has...
An Introduction to Google Shopping
Prospective e-commerce startups know how important it is to get visitors to your store and get people to pay attention...
All about Facebook platform integration tools
Facebook has a wide variety of services that it makes available for integration into your business. Whether you run an...
Understanding audiences for ads on Facebook vs Instagram
Facebook and Instagram are both owned by the same company, but treating them the same in your advertising is a...
A Look at the Most Effective LinkedIn Advertising Strategies
Founded back in 2002, LinkedIn now represents one of the most well-known and lucrative professional portals in the world. This...
