Advertising
Google brings bidding to Local Services Ads
Google began expanding auction-based pricing for Local Services Ads in 2020 after testing it in selected professional-service categories. The change...
Why Google Ads does not show every search term
Google Ads does not show every query that generates paid traffic in the Search terms report. Privacy-related reporting thresholds can...
Advertisers to absorb Google’s digital services taxes
Google announced in 2020 that it would pass certain digital-services taxes on to advertisers through additional charges. The amount depended...
Cross platform audience targeting on multiple devices
Cross-platform audience targeting links signals from several devices or channels so advertisers can coordinate messages and measurement. The method can...
Growth in mobile video usage and video marketing
Mobile video marketing uses video designed for viewing and interaction on phones and tablets. Success depends on a clear message,...
The influence of mobile and social media on purchasing decisions
Mobile devices and social media influence purchasing by shortening the path from product discovery to comparison and checkout. Reviews, creator...
Smartphone tracking: when good intentions go wrong
Smartphone location tracking uses signals such as GPS, Wi-Fi, mobile networks and nearby devices to estimate where a phone is....
Online ad viewability problems
Ad viewability measures whether an advertisement had the opportunity to appear within the visible area of a user's screen. It...
Interactive digital signage to enhance consumer experience to make better purchase decisions
Interactive digital signage lets a viewer control or respond to content on a screen through touch, motion, a phone or...
Multitasking is changing media consumption habits
Media multitasking occurs when someone uses two or more media sources within the same period, such as checking a phone...
Out-of-home advertising vs traditional media
Out-of-home advertising reaches people in public places through formats such as billboards, transit panels and street furniture. Traditional media is...
The future of television: broadcast, streaming and audience measurement
Television viewing is spread across live channels, broadcaster on-demand services and subscription or video-sharing platforms. That shift changes how broadcasters...
Are peak advertising predictions now coming true?
Peak advertising is a hypothesis about limits to the advertising model, not an established finding that all advertising revenue is...
Airport advertising: OOH and DOOH
Airport advertising uses out-of-home (OOH) and digital out-of-home (DOOH) formats across terminals, lounges and transport routes. Campaigns can reach travellers...
Data-driven programmatic advertising
Data-driven programmatic advertising uses software and audience or contextual signals to buy and place digital advertising. It can apply across...
A guide to online ad fraud
Every marketer aims to expose their ads to as many eyeballs as possible by making worthwhile ad investments. The original...
Can location-based beacons add value for outdoor advertising?
Out-of-home advertising has expanded beyond static posters to digital displays and location-aware experiences. Bluetooth beacons are one way to connect...
Ad blockers: Adoption, Numbers and Impact
Ad blockers can prevent or change the loading of advertising and tracking requests. Their effect depends on the browser, device,...
US digital out-of-home advertising: 2025 figures and network selection
US out-of-home advertising generated $9.46 billion in 2025, according to the Out of Home Advertising Association of America. Digital out-of-home...
Location is the new currency of marketing
Location data can help retailers understand where a message may be relevant, but it does not replace a clear offer...
