Advertising
Instagram advertising: objectives, formats and measurement
Instagram advertising lets businesses buy placements in Feed, Stories, Reels and other eligible surfaces through Meta Ads Manager. A useful...
An Introduction to Google Shopping
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. A Shopping campaign...
Location-based mobile advertising
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Choose a mobile format around...
What is digital signage?
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Test the choice described in...
Place-based DOOH advertising in 2026: growth and buying criteria
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Technology expands targeting and scheduling...
Understanding audiences for ads on Facebook vs Instagram
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Compare Facebook and Instagram with...
Facebook audience and demographics: current measures and planning checks
Facebook audience planning needs a country, a period and a clear definition of the metric. Registered profiles, monthly active users,...
How To Target Facebook Posts By Language And Location
A Facebook page grows when its posts help or interest a recognisable audience. Create a separate version for each language...
Facebook vs X advertising: compare audiences, creative and results
Choose Facebook or X advertising by the audience you need, the message and the result you can measure. Twitter is...
What Mobile Ad Options Are There For Facebook Ads?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Choose a mobile format around...
Advertising Your App With Facebook App Ads
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. An app campaign needs a...
An introduction to Google Display advertising
Google Display advertising puts visual ads in front of people while they browse eligible websites and apps. It can introduce...
A Look at the Most Effective LinkedIn Advertising Strategies
A paid or partner channel works when the audience, offer and measurable next step fit together. Test the choice described...
Four Google Ads priorities to review in 2026
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. In 2026, the...
Are Facebook Ads worth my money? How do I find out?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Calculate return by comparing revenue...
Top 7 Common Mistakes Amazon Sellers Make and How to Avoid Them
Selling on Amazon offers enormous potential, but the marketplace can be unforgiving to those who don’t follow best practices. With...
E-commerce marketing: product data, advertising and profitable growth
Effective e-commerce marketing starts with accurate product information, a workable margin and a clear reason to buy. A global sales...
App marketing: how to test acquisition, activation and retention
Promote an app by identifying the task it solves, showing that task clearly in the store listing and measuring whether...
What is Digital Out-of-home (DOOH) advertising?
Digital out-of-home (DOOH) advertising is advertising shown on digital screens in public places, such as streets, stations, airports, shops and...
The Social Dilemma: The hideous masks social media giants are wearing
The Social Dilemma is a 2020 documentary about social-media business models, recommendation systems and their effects on users. It combines...
