Advertising
The Social Dilemma: The hideous masks social media giants are wearing
No one ever disagreed that social media is a little devil that is creepy and highly addictive. The giants of...
Google brings bidding to Local Services Ads
In September, Google announced opening its Local Services Ads (LSAs) to auction-based pricing after a series of successful tests in...
Google Ads removes almost a third of the search terms
In September 2020, Google Ads posted a notice on its console informing its advertisers that the search terms report has...
Advertisers to absorb Google’s digital services taxes
On Tuesday, Google informed its advertisers of new fees that would be charged for ads running in Austria, UK, or...
Cross platform audience targeting on multiple devices
Modern consumers rarely spend all their time or resources on a single platform or device. Today adults, teenagers, and kids,...
Growth in mobile video usage and video marketing
In recent years, video marketing has gained immense traction. It's a powerful strategy that can promote your brand and improve...
The influence of mobile and social media on purchasing decisions
The increased usage of mobile and social media has had a significant impact on purchase decisions. The widespread availability of...
Smartphone tracking: when good intentions go wrong
Location tracking has made things convenient beyond measure. From easily hiring an Uber to finding restaurants near you, there are...
Online ad viewability problems
Display marketing has never been as popular as it is today. It plays a critical role in most businesses marketing...
Location-based mobile advertising
Advertising products to a target audience is being done for a long time now. Today, almost 60 percent of the...
Interactive digital signage to enhance consumer experience to make better purchase decisions
E-commerce is on the rise, and there is no denying its rapid growth. However, despite the traction it's gaining, brick-and-mortar...
Multitasking is changing media consumption habits
Our lives have never been as fast paced as they are today. The way we consume media and interact with...
Out-of-home advertising vs traditional media
Regardless of the approach a company takes, advertising is one of the most critical aspects of its operations. Advertising has...
The decline and future of traditional TV
The entertainment industry has been continuously changing in recent years. These constant changes have led to multiple new mediums that...
Are peak advertising predictions now coming true?
In 2013, Adi Kamdar and Tim Hwang who are researchers at the Nesson Center for Internet Geophysics published a study...
Airport advertising: OOH and DOOH
While out-of-home (OOH) advertising is not a new marketing strategy, it is currently undergoing its most significant disruption in recent...
Data-driven programmatic advertising
Considered by many as the next big thing in marketing and advertising, data-driven programmatic advertising uses different technologies to complete...
A guide to online ad fraud
Every marketer aims to expose their ads to as many eyeballs as possible by making worthwhile ad investments. Digital advertising...
What is digital signage?
Many people aren't aware of what digital signage is, but it's actually quite common. In fact, studies suggest that drivers...
Can location-based beacons add value for outdoor advertising?
Out-of-home advertising has been significantly transformed due to the introduction of new mediums, technologies, and formats to ensure advertising messages...
