Marketing & Tech

With businesses competing at local and international levels both, it’s become increasingly vital for retailers and e-commerce businesses to come...

E-commerce is on the rise, and there is no denying its rapid growth. However, despite the traction it's gaining, brick-and-mortar...

Millennials have grown with very different tastes, and anything traditional has the potential to be seen as old. They turn...

Our lives have never been as fast paced as they are today. The way we consume media and interact with...

Online shopping has grown at a massive pace in the past few years. The online market is predicted to hit...

E-commerce is bigger than ever and the prevalence of mobile devices such as smartphones and tablets has only made online...

Experiential marketing is a marketing technique that brands employ to create memorable experiences for consumers. This form of marketing uses...

Regardless of the approach a company takes, advertising is one of the most critical aspects of its operations. Advertising has...

The entertainment industry has been continuously changing in recent years. These constant changes have led to multiple new mediums that...

In 2013, Adi Kamdar and Tim Hwang who are researchers at the Nesson Center for Internet Geophysics published a study...

With consumers always out on the look for the best deals, discounts and packages, price comparison apps have become central...

While out-of-home (OOH) advertising is not a new marketing strategy, it is currently undergoing its most significant disruption in recent...

Businesses all over the world aim to capitalize on holidays to attract customers to buy their products. With the use...

The explosion of e-commerce has drastically changed consumer shopping habits as an increasing number of people choose to purchase products...

The world today is incredibly competitive. Today, brands aren't just competing at local levels, but globally, too. With increasing competition...

The retail environment we know and interact with today has been completely transformed due to technological development. One aspect that’s...

Considered by many as the next big thing in marketing and advertising, data-driven programmatic advertising uses different technologies to complete...

Every marketer aims to expose their ads to as many eyeballs as possible by making worthwhile ad investments. Digital advertising...

Many people aren't aware of what digital signage is, but it's actually quite common. In fact, studies suggest that drivers...

Out-of-home advertising has been significantly transformed due to the introduction of new mediums, technologies, and formats to ensure advertising messages...

The Internet has become a strategic place that advertisers can take advantage of to deliver targeted messaging. Advertisers are rushing...

Technological development has completely transformed the marketing landscape. Today, traditional channels, such as radio and TV, are becoming increasingly irrelevant...

Rapid technological development has introduced new innovations that are changing every aspect of how we live nowadays. It’s safe to...

Today, traditional discount coupons won’t just cut it. Nowadays, brands need to be more aware of what their consumers will...

The era of digitalization has transformed many industries and completely changed the way their operations are carried out. In particular,...

The outdoor advertising market in the UK is a large market that is showing stable growth. The graph below shows...

In order to determine the growth of Digital Out-of-home Advertising (DOOH), we will first have to look at when DOOH...

In recent years, online marketing has skyrocketed, partly at the expense of traditional marketing (Out-of-home (OOH) advertising is part of...

Now that you have developed your website, you need to find a way to make it discoverable. On-page SEO is...

It is estimated that there are more than 2.5 billion Facebook users around the world. However, these figures will serve...

Online exposure is critical for any website wishing to increase its clout while connecting with the intended audience. E-commerce snippets...

A lot of effort goes into crafting genuinely good Facebook posts: the right title, the right content, making sure it's...

Advertising on Facebook is profitable but also competitive. Facebook represents a lucrative market for advertising, thanks to Facebook's in-depth marketing...

Facebook Places can be thought of as like Google Maps, but social. When you use Facebook Places, it geolocates you,...

Facebook provides an Ad Manager tool to help you track and manage all the ads you run on Facebook in...

Structured Data is the name given to a markup schema that you can integrate into your website. This data helps...

If you run an e-commerce site and have a Facebook Page, you can combine the two and start selling your...

Large Facebook pages will have followers from all around the world. It's important to cater to international audiences in some...

Customer Relationship Management (CRM) has become an integral part of most business's software arsenal and Salesforce has been the market...

Setting up a Facebook page is in every business plan nowadays - but once that first, vital step has been...

By identifying your best performing queries on Google Search Console and keywords on Google Ads, you can ensure that both...

While most people are members of many Facebook groups, they only pay attention to one or two. To be one...

Affiliate marketing is a very old concept, but the ubiquity of the internet now makes it much easier to get...

Facebook is more than just a social network: it is a place where people post about their lives, buy and...

Facebook provides a range of different tools you can integrate into your website to add additional functionality. If you're using...

One of the best means of organic traffic generation is sharing. People share pages, posts and products they like with...

Mobile gaming can be a very lucrative business, with the very top most popular apps raking in billions. Even those...

Facebook is ubiquitous on the internet and comes in many forms. Virtually everyone at least knows about Facebook, and most...

There are many advantages associated with an entrepreneurial venture. Whether you are hoping to enjoy a greater sense of professional...

Facebook is one of the world's most visited website and is visited by billions of users each month. It has...

Prospective e-commerce startups know how important it is to get visitors to your store and get people to pay attention...

Facebook has a wide variety of services that it makes available for integration into your business. Whether you run an...

Starting any business can be a daunting affair, but e-commerce is particularly difficult as there is no face-to-face customer to...

Much like Apple's App Store and Google's Google Play, Facebook has its own app store called App Center. Facebook's App...

Facebook and Instagram are both owned by the same company, but treating them the same in your advertising is a...

Founded back in 2002, LinkedIn now represents one of the most well-known and lucrative professional portals in the world. This...

Facebook exposes a Marketing API that allows you to programmatically add Facebook Ads tools and features to your own apps,...

For most people the paper calendar is a thing of the past. Smartphone users use their iPhone to plan, structure...

Facebook is now a vital part of a business' online presence, but - like every aspect of a company's public...

At first glance, you might suspect that corporate Facebook pages would outperform their local counterparts. However, the opposite is generally...

If you're running a Wordpress site and you want to add an e-commerce store, chances are you've probably come across...

In 2020, people around the globe are more in touch with each other than ever before. Whatsapp, Slack, Telegram and...

Google Analytics is a very popular and very powerful tool for data tracking and analysis. Every website should be running...

Virtually every business, big or small, has a Facebook page nowadays. If you have a business, but it doesn't have...

Running a Facebook page is an ongoing operation where you have to be constantly producing content to keep your page...

Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will...

Facebook Ads come in many formats, each tailored for a specific type of ad or display device. In January 2020,...

It is estimated that more than 75 per cent of brands utilise the power of social media to connect with...

App developers will know that the easy part of building an app is the development; the hard part is getting...

Social media marketing and Facebook enjoy a hand-in-hand relationship. However, it is just as important to realise that sellers can...

The evolution of AI in recent years has made incredible technological advancements possible. Most of these are positive, but there...

When it comes to social media, the first site that pops into your head is probably going to be either...

Billions of people use Facebook every month and that will include your customers. Chances are, your business has a Facebook...

It is estimated that nearly 40 per cent of all mobile downloads are associated with gaming applications. While this is...

Google Display advertising involves buying ad space sold on Google's Display network. Google owns the most popular search engine in...

Google Ads (also known as Google AdWords) is Google's online ad network. Google's ad network is the largest on the...

There are many CRM packages available, each with its own suite of features and a generally hefty price tag to...

Most small businesses will require some type of accounting program in order to satisfy their financial obligations while avoiding mistakes...

It is currently estimated that Google owns a total of 71 per cent of the total online search market share....

A post's "Edge" is a hidden metric that defines how likely it is to be shown to a user. The...

There are many purposes to a Facebook page, from casual to professional. Whether your Facebook page is for a particular...

When it comes to online advertising, Facebook is an online channel that you should not miss. The number of users...

Remarketing campaigns show ads to users that have already browsed your website and products. They serve as a 'reminder' to...

We are all aware that Facebook is one of the most powerful portals for those who wish to increase their...

Facebook is the platform with by far the most targeting options, allowing you to reach very specific target groups. Of...

Search engine optimisation is the name of the game for those who wish to take their online presence to the...

Facebook Events allow you to arrange real life events that users can sign up to on Facebook. You can use...

Growth Hacking is an approach to marketing that is focussed on finding cheaper alternatives to traditional methods. This 'hack', however,...

It is estimated that well over one billion users access Instagram on a regular basis. So, it only stands to...

There are many reasons why you may wish to add subtitles to a video. Perhaps the original content needs to...

Be aware of all applicable rules in advance Keep in mind that the Facebook regulations involving online contests tend to...

MailChimp is the market-leading email marketing platform for SMEs (small and medium-sized enterprises). Established nearly twenty years ago, it is...

Facebook Offers allows business owners to run promotions and post redeemable offers directly on their Facebook page. Offers are a...

Maintaining a Facebook page requires constant commitment. Many larger companies will delegate social media managers to moderate their Facebook page,...

When you first set up your company's Facebook page, there's a steep learning curve. Read on to learn about the...

Do you deliver a product or service that is in demand at a price people are willing to pay? Can...