Marketing & Tech
In this category we talk about everything that has to do with Marketing & Tech. We've written guides on how to use certain online tools. We talk about the new technologies and how your business will be ready for the future.
Starting a business: 10 practical steps before launch
A successful business start begins with evidence that customers will pay, a workable financial plan and the registrations required in...
Windows 10 Wi-Fi will not turn on: troubleshooting steps
If Wi-Fi will not turn on in Windows 10, check the physical radio control, restart the adapter and router, then...
WhatsApp Web QR code will not scan: fixes and alternatives
If WhatsApp Web will not scan its QR code, refresh the code, clean the phone camera, update WhatsApp and check...
PowerShell Substring: syntax, examples and common errors
PowerShell can extract part of a string with the .NET Substring() method or with range and split operations. Substring(startIndex, length)...
How to post multiple photos on Instagram from a computer
You can publish several photos in one Instagram carousel from a desktop browser when the account has access to Instagram's...
How to download and use the Microsoft 365 offline installer
The Microsoft 365 offline installer lets you download installation files while connected and install the desktop apps later without relying...
Can you still create a live.com email address?
Microsoft no longer presents new live.com addresses as its standard email option; new consumer accounts normally use an Outlook.com address...
How to change the administrator display name in Windows
The method for changing an administrator name in Windows depends on whether the account is a Microsoft account, a work...
Six practical brand refresh priorities for 2026
A useful business identity refresh in 2026 should make the company easier to recognise, understand and trust across search, social...
Five ways to support a mobile workforce
A mobile workforce needs secure access, clear communication rules and reliable ways to complete work outside a central office. Buying...
Conversational marketing: five principles for useful customer dialogue
Conversational marketing uses real-time or asynchronous dialogue to help a customer get an answer, qualify a need or complete a...
Accounting software for small businesses in 2026: QuickBooks, Xero and Wave
The best software choice depends on the workflow, data requirements and total cost over its useful life. For a small...
An Introduction to Google Shopping
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. A Shopping campaign...
An introduction to Google Display advertising
Google Display advertising puts visual ads in front of people while they browse eligible websites and apps. It can introduce...
A Look at the Most Effective LinkedIn Advertising Strategies
A paid or partner channel works when the audience, offer and measurable next step fit together. Test the choice described...
Three free CRM options for small businesses in 2026
The best software choice depends on the workflow, data requirements and total cost over its useful life. A free CRM...
Four Google Ads priorities to review in 2026
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. In 2026, the...
Are Facebook Ads worth my money? How do I find out?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Calculate return by comparing revenue...
Advertising Your App With Facebook App Ads
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. An app campaign needs a...
What Mobile Ad Options Are There For Facebook Ads?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Choose a mobile format around...
