Marketing & Tech
In this category we talk about everything that has to do with Marketing & Tech. We've written guides on how to use certain online tools. We talk about the new technologies and how your business will be ready for the future.
An introduction to Google Display advertising
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. Assess Display campaigns...
A Look at the Most Effective LinkedIn Advertising Strategies
A paid or partner channel works when the audience, offer and measurable next step fit together. Test the choice described...
Top 3 best free CRM tools for small businesses in 2020
The best software choice depends on the workflow, data requirements and total cost over its useful life. Test the choice...
The top four Google Ads trends to keep an eye out for in 2020
Google advertising becomes useful when search intent, offer, landing page and conversion measurement support the same goal. Google Trends reports...
Are Facebook Ads worth my money? How do I find out?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Calculate return by comparing revenue...
Advertising Your App With Facebook App Ads
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. An app campaign needs a...
What Mobile Ad Options Are There For Facebook Ads?
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Choose a mobile format around...
An Introduction to Facebook App Center
A Facebook page grows when its posts help or interest a recognisable audience. Test the choice described in “An Introduction...
Understanding advertising on Facebook vs Twitter
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Compare Facebook and Twitter with...
How do I create a professional, attractive and representative Facebook company page?
A Facebook page grows when its posts help or interest a recognisable audience. A company page should identify the business,...
How To Target Facebook Posts By Language And Location
A Facebook page grows when its posts help or interest a recognisable audience. Create a separate post for each language...
Spending and Usage Habits Among the Mobile Gaming Audience
Gaming statistics need a date, country, platform and research method to carry meaning. Test the choice described in “Spending and...
How to Increase Brand Recognition Within a Competitive Gaming Market
Gaming statistics need a date, country, platform and research method to carry meaning. Test the choice described in “How to...
Your guide to Facebook demographics
Facebook integrations and measurement methods must fit the website’s current technology and privacy choices. Tie platform demographics to a country,...
Understanding audiences for ads on Facebook vs Instagram
A Facebook campaign needs one clear objective, a defined audience, suitable creative and reliable measurement. Compare Facebook and Instagram with...
How to track Facebook visitors in Google Analytics
Facebook integrations and measurement methods must fit the website’s current technology and privacy choices. Use campaign tags and stable channel...
Which calendar app is better for business use: Google or Apple?
The best software choice depends on the workflow, data requirements and total cost over its useful life. Test the choice...
The growth of Place-based Digital Out-of-Home Advertising
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Test the choice described in...
What is digital signage?
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Test the choice described in...
Location-based mobile advertising
Mobile and digital out-of-home advertising works when place, timing and message fit the same situation. Choose a mobile format around...
