Imagine a tool where you can create anything and then put it into any sort of media. Imagine a tool that allows you to create a dancing tree, with a face, that you can put into everything from video games and augmented reality, to social media and emails. All of this is possible with 3D design, modeling and rendering. The software used to create your designs is very cheap and highly advanced, and you don’t need expensive computers to process your renders because there are third-party services like RebusFarm who will do it for you. Modern 3D rendering is cheap, efficient and highly flexible in a way that allows you to maximize your productivity and marketing impact. Here are just a few more benefits of 3D rendering.
Give Quotes and More Easily Justify Them
Let’s say you are selling a building with the promise of planning permission, or you are working on a property and you wish to show the end result, you can do all of this more easily with 3D rendering. You can give quotes and then show people photo-realistic examples of exactly what you are going to do and what your end result will be.
Easily Shareable Content That Tells A Very Deep Story Very Quickly
As hinted in the introduction, the product you create is compatible with just about every type of medium (except radio). Why try to sell people on the idea of a house by the sea when you can show them the house. When you can show them the perfect sea, a calm blue sky and sunbeams bouncing off the shiny new metal on their car parked outside. Show people a perfect version of reality with 3D renders. Create reality with photo-realistic renders or fix real-life photos and videos with 3D modeling and design so that the end result looks amazing.
View From Unrealistic But Effective Angles
Thanks to drones, it is possible to get photographs of houses from all sorts of angles that would have been uneconomical in the past. You can take similar shots and offer similar views with your 3D renders, but you can go one step extra (if you are creative enough). For example, a drone cannot take a photo of the garden from the perspective of inside the door’s keyhole. Your drone cannot fly through walls to show how wide a house is. Your drone cannot move from the attic to the bedrooms and down the stairs while still maintaining a smooth, flowing and unhindered view of everything in each room.
Create Virtual Tours That Are Interactive
There are still people out there who believe we are going to go grocery shopping in VR. It probably won’t happen because there are easier and more efficient ways to shop for groceries. However, if you are designing offices to sell to business clients, you can create virtual tours of the offices before they are built. You can allow people to walk around the offices via a VR headset, and you can join them in the virtual world to discuss and highlight the positive elements of the build and discuss the things that the client wants to change.
Flesh and Fill Out a Portfolio
Sometimes, your sales portfolio needs filling out with some clean-looking and professional fluff. It is the eye candy that draws people and leads their eye to the selling point. Being able to use 3D rendering is like having your own giant paintbrush that happily generates saleable content. If you have the design skills and the creativity, you can churn out all types of promotional content and disseminate it with the hopes that some of it will make a deep and meaningful impact.
Use Rendering For Everything
There are no limits to how you use the technology, again except for with radio, and this makes it a dynamic and flexible tool for real estate marketers. It can be used for everything, from creating augmented reality elements that work in conjunction with a phone app, to creating the embossed text you use as your sign-off on your emails.
Outsource Your Marketing More Easily and Cheaply
As mentioned, you can use services like RebusFarm to do your processing for you, but you can also use other marketers and freelancers to create content for you. Added to this, once they have created the designs, you can have, keep, adapt and adjust them yourself. You can buy reusable assets from other people and then splice them into whatever 3D renders you desire. Over time, you can build up files of unique and copyrighted assets that only you can use for your promotional material. It is pretty powerful if you use it correctly to market your services and your products.
