Inside Network
  • Nederlands
  • Français
  • Deutsch
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
Inside Network
Home Marketing & Tech Advertising

Are Facebook Ads worth my money? How do I find out?

by Inside Network
January 5, 2020
in Advertising, Facebook, Marketing & Tech, Social media
Looking at a Facebook business page

Facebook has built-in tools that help you figure out how much money your ad campaign is generating. The platform will tell you how much it costs you every time someone clicks on your ad so if you find out how many Facebook users make purchases, you can calculate how much money your ads are making. For example, if an ad click costs you €2, and a purchase is made every 10 clicks on average, then that purchase only makes you money if it generates more than €20 for your business. This means that you can make a fully informed assessment of the effectiveness of your advertising tools.

What is Facebook Pixel?

Facebook Pixel is a specific tool that helps you figure out if your Facebook ad expenditure is worth it. First of all, you need to get the Facebook Pixel code. This needs to be inserted into every page on your site. Then return to the Facebook ad manager and tell it which page your site redirects customers to after a successful purchase. Finally, insert the “conversion value” and tell Facebook how much any sale is worth.

Can I track a soft conversion?

Yes. Since the conversion is entered manually, you can use it to apply a value to soft conversions like quote requests and newsletter signups. As an example, let’s say that your business relies on people making appointments, coming to a location and then buying products. You will know that the average appointment generates €100 in revenue. However, you also know that 30% of appointments are cancelled or missed. This means that each appointment booked through your site is worth €70. This is your soft conversion value and you can always update this value later if your estimates change and you want more accurate data.

What else can Facebook Pixel do?

Facebook Pixel also lets you target your advertising. It can focus on people who previously visited your website, people who have made purchases in the past, as well as people who once visited but have not returned for a few months. On top of that, Facebook Pixel also lets you track the value generated by special events and leads.

Placing the Pixel code in your website grants you numerous small advantages, the most important of which is easily letting you figure out whether your Facebook Ads are even worth your money.

Tags: Guide

Related Posts

how-to-delete-instagram-account
Marketing & Tech

How to delete Instagram account? Quick and Easy Guide 2023

January 3, 2023
what is pm on facebook and how to send it?
Facebook

What does PM mean on facebook? And how to PM someone on Facebook?

September 7, 2022
Marketing & Tech

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

August 22, 2022

Marketing & Tech

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

What Features Are Must-Have in Your Digital Signage Software in 2023

What is BeReal? The photo-sharing app explained!

5 Common Social Media Threats and How to Protect Yourself

How to delete Instagram account? Quick and Easy Guide 2023

dedicated-server

Features of a Dedicated Server

January 27, 2023
how-to-make-a-group-chat-on-snapchat

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

January 24, 2023
digital-signage-software

What Features Are Must-Have in Your Digital Signage Software in 2023

January 23, 2023
posters

5 Mistakes to Avoid When Designing a Poster For Your Brand

January 12, 2023

Best Articles

How To Sign Out Of Outlook On Desktop And Mobile?

What does a highlighted comment mean on YouTube?

Best paying jobs in basic industries in 2023

How to delete a Discord server?

How to make a post shareable on Facebook?

How to log out of the Amazon App and website using mobile and desktop?

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

How to put programs to sleep in Windows 10?

What does a Chief Commercial Officer (CCO) do? And what is the meaning of a CCO?

How to search for a seller on eBay?

Top 10 Best Paying Jobs In Public Utilities

What does PM mean on facebook? And how to PM someone on Facebook?

How to add multiple pictures in to one Instagram story?

How to watch Instagram live on PC or laptop?

Best paying jobs in capital goods in 2023

10 Best Paying Jobs In Energy in 2023

How to remove a Google profile picture?

How to mark all emails as read in Gmail and Outlook

Inside Network

Inside Network

Insidenetwork is the specialist in articles on business, tech, real estate and marketing.

Contact us

info@insidenetwork.com

Recent Articles

dedicated-server

Features of a Dedicated Server

January 27, 2023
how-to-make-a-group-chat-on-snapchat

How to make a group chat on Snapchat 2023: Step-by-Step Guide!

January 24, 2023

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Uncategorized
  • About us
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English
  • Nederlands
  • Français
  • Deutsch
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OkPrivacy policy