Facebook has a wide variety of services that it makes available for integration into your business. Whether you run an app or a website, there are several useful tools and features that help you leverage Facebook to easily add additional functionality to your services.
Facebook Pixel
Probably the most well-known or well-used of Facebook platform integration tools, Facebook Pixel is a small snippet of code that you place on your website to enable Facebook integration with your website.
The Facebook Pixel allows you to track your website visitors and to better optimise ads and remarketing based on their behaviour. You can learn how your ads perform and how your customers are interacting with them.
Facebook e-commerce tools
Facebook offers a variety of e-commerce related tools for those selling products online. Facebook has a special category of ads known as dynamic product ads. You can link your e-commerce site to Facebook and feed through all of your products to make available in ads on Facebook.
When combined with the Facebook Pixel, Facebook can track a customer on your website, see what products they browsed and then target that customer with ads for the products they browsed. This represents a fantastic remarketing campaign and helps capture lost sales.
Facebook as a selling platform
Facebook also supports an e-commerce page template. This allows you to turn your Facebook page into one suited for selling directly on Facebook. This can open up yet another online storefront for your business and you can still control everything from inside your e-commerce admin panels.
Messenger integration
A quick and personal way to add customer support services to your website is through Messenger. Simply add some code to integrate it into your website and your visitors will be able to send your page messages directly on your website. This is a great way to help capture sales from wavering customers – if they have a question, they can message you and you will immediately get notified. Your responses will stay in their Messenger inbox, so they can still receive replies from you even if they leave your website.
It’s also great for more in-depth customer support, as it’s available wherever Messenger is, so both you and your customers can communicate from virtually anywhere and at any time. It’s a cheap and cost-effective way of providing customer support compared to more traditional alternatives.
