Facebook Offers allows business owners to run promotions and post redeemable offers directly on their Facebook page. Offers are a special type of post on your Facebook wall with an actionable claim button that generates a coupon code for them. You can use these coupon codes however you wish, whether you want to give discounts on your e-commerce store or track footfall in brick and mortar stores by making them redeemable in stores.
How do I use Facebook Offers?
Using Facebook Offers is simple. Provided you are an administrator for a page, you can create an offer from your page’s side menu. There are 3 formats to choose from: in-store only, online-only or a combination. In-store offers generate a barcode or QR code for customers to redeem in your stores and online offers generate a coupon code for use on e-commerce sites.
There are a number of settings you can configure to help control the offer. You can choose when the offer expires, where you can redeem it and there is also a text field for you to outline any specific terms and conditions. Then you complete the post like any other Facebook post by giving it a catchy headline and image to attract attention.
Why use Facebook Offers?
Facebook Offers makes it very easy to run promotional campaigns and a bit of creativity can make all sorts of uses from the concept. What you do with these offer codes is completely up to you – popular uses of offers that drive redemptions include giving a free item away, offering a flat discount or offering a percentage discount. It works much the same way as traditional promotional campaigns, but Facebook makes it much easier to manage on what is probably your company’s largest online presence.
Creative use of coupon codes can successfully generate increased traffic and sales. People like offers and Facebook makes it easy to reach a wide audience and makes it easy for them to redeem an offer. It gets users engaged with your business and represents a business opportunity. Facebook Offers makes it easy to get started and get your codes out to your audience.
