Recently, Ahrefs launched a free SEO tool called Ahrefs Webmaster Tools that provides site diagnosis and SEO data. It’s a tool that offers on-page and off-page SEO data for a verified site. With AWT, you can find out which keywords your website is currently ranking on. Previously, this information was only available to Ahrefs paid customers, which cost $99 every month, so this is a huge step forward since this data is now available to all users.
Currently, you can only view data for the websites you own, and if you want to see another site’s information, you’ll need to have owner verification. On the other hand, you can also apply for the premium plan or start a free 7-day trial.
For those unfamiliar with AWT, you need to add it to your site and verify the tool before you’re able to take advantage of its features. You need to add and check your website for the tool to prove that you’re the site’s administrator or owner or any authorized user of the site. The tool will also provide you insights on your site performance.
The benefits of using Ahrefs Webmaster Tools
For anyone looking to improve their site, AWT is convenient. It can help you implement better SEO practices and provide you with valuable information about the settings you’ve chosen currently. Some benefits you can avail from the AWT include testing with structured data, improved search status data, and enhancing your HTML website. Apart from this, you can optimize your internal links and check your backlinks.
More specifically, the AWT leads to the following benefits:
- Viewing all the organic keywords you currently rank for and their monthly traffic, their approximate monthly search volume, positions of your current ranking keywords, and the keywords rankings difficulty.
- Downloading your backlinks helps you see who’s linking to your website, which page they’re linking, how strong the link is, and what anchor text they’re using. With this information, you find relevant links to forums that can be sponsored. You can also look for new backlinks and ask the linked website to edit the anchor text for improvements.
- Perform content gap analysis, which will help you determine which keywords your competitors are ranking for. With this tool, you can compare 3 participants, providing you insights into anything you might have missed.
- The tool also provides you with two reports regarding competing pages and domains that gives you insights into which URLs and domains you should ideally compete with. These reports are incredibly valuable because you may find out about search contributors you were not aware of. Hence, this can help you find new opportunities.
The AWT is an excellent service full of features that can help you improve your website instantly. As an SEO audit powerhouse, the tool focuses on enhancing user-friendliness and guarantees attention to detail, making sure that a lot of SEO experts will start using it in no time. Due to its wide range of benefits, the AWT can significantly benefit businesses in the long-run.
