App developers will know that the easy part of building an app is the development; the hard part is getting people to download and use it. The app marketplace is saturated with developers and apps from all around the globe vying for a slice of the market. Creating a great app alone isn’t enough – you need to market it to people and advertise it so that people are made aware of your app.
Different purposes of Facebook App Ads
Facebook App Ads can be used for a variety of purposes and Facebook provides tools to help you better reach these goals. From targeting users likely to take specific actions on your app, to enticing users to install your app, Facebook App Ads can be tailored to fit each specific scenario.
Installing your ad
Facebook App Ads can help generally advertise your app and encourage people to install it. Your marketing material will be promoted, along with a call to action that will allow the user to install your app by directing them to the relevant app store for their device.
Targeting specific markets
If your app implements Facebook’s SDK, you can optimise your ads and help target users better. For example, you can track users who complete purchases within your app using app events, and then choose to target that group for advertising. By marketing your app to people who have already purchased something on your app before, you are reaching a market you already know is willing to spend money on your app.
Facebook can combine its knowledge of people who use your app to help identify demographics within your app audience. This can help you identify things such as high-value customers and enables you to tailor your marketing material accordingly.