Inside Network
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact
  • About us
    • Vacancies
    • Our team
No Result
View All Result
Inside Network
Home Marketing & Tech Advertising

A guide to online ad fraud

by Inside Network
July 14, 2020
in Advertising, Marketing & Tech
Guide for online fraud

Every marketer aims to expose their ads to as many eyeballs as possible by making worthwhile ad investments. Digital advertising is more popular than ever, and the market is expected to grow to approximately $518 billion by 2023.

Unfortunately, wherever money is involved, so is the potential for fraud. Online ad fraud can be described as any purposeful activity that hinders the delivery of ads to its planned place or audience. Online ad fraud is a growing issue that’s expected to amount to $44 million by 2022, up from $19 billion in 2018.

Types of ad frauds

While ad fraud most commonly occurs through domain spoofing and bots, many unethical publishers also perform it to generate more traffic and, hence, more revenue. The most common kinds of online ad frauds are:

  • Domain spoofing: Domain spoofing fakes an email or website name, so it appears legitimate. It aims to cover malicious and unsafe websites and emails.
  • Ad injection: Through this technique, ads are placed in web pages without any payments or the site owners’ permission. These ads can also replace other, legitimate, ads that turn up on web pages they weren’t supposed to.
  • Geo Masking: Location-based targeting is essential to execute an ad effectively. Geo masking changes the location and allows fraudulent advertisers to make low-quality traffic appear as if it’s high-quality.
  • Cookie stuffing: Cooking stuffing is also known as cookie dropping. This unlawful technique involves a third-party dropping affiliate cookies on a user’s browser to get a commission out of sales occurring on that browser.
  • Click spamming: In this type of ad fraud, the fraudster initiates clicks for users who haven’t made those clicks.
  • Click injection: A form of click spamming, click injection uses an app a user unknowingly downloads, which “listens” to app installation broadcasts. When a new app is installed on the device, the fraudster triggers a click before completion and takes credit for it.
  • Ad stacking: In this form of fraudulent technique, several ads are placed on top of each other in a single placement. Only the top ad is visible, and when the user clicks on it, clicks are registered for the ads beneath it.
  • Pixel stuffing: In pixel stuffing, fraudulent advertisers stuff a 1×1 pixel on a web page. Even though it’s practically invisible to the eye, a click or impression is registered every time a user interacts with it.

Protection against ad fraud

Ad fraud can potentially kill your digital advertising campaigns by wasting your money. It’s vital to know how you can prevent this from happening and knowing what to do if it does happen. Here’s what you should do:

  • Increase awareness by understanding and identifying fraudulent techniques
  • Use anti-click fraud software
  • Limit ad spend to credible websites
  • Leverage and own full access to your data
  • Analyze and understand your data
  • Follow the industry’s best practices

Conclusion

Ad fraud is one of the most significant issues currently plaguing the advertising industry. With mindfulness and preventive measures, you can reduce the probability of being susceptible to fraudulent activities.

Tags: GuideSEA

Related Posts

Marketing & Tech

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

March 15, 2022
Outstanding trends to reinvigorate your brand in 2022
Business

6 Outstanding Trends to Reinvigorate Your Brand In 2022

November 12, 2021
a man typing on a computer at a desk
Marketing & Tech

How to change the administrator name on Windows 10?

September 13, 2021

Marketing & Tech

5 Effective Tips on How to Stick to a Budget During Grocery Shopping

Marketing Cloud: why and how?

10 Tips That Will Help You Generate Medicare Leads

Does Instagram Notify When You Screenshot A Story

DISM.exe /Online /Cleanup-Image /Restorehealth commands. What can it do?

Digital Marketing in the Era of Social Media

May 19, 2022

5 Effective Tips on How to Stick to a Budget During Grocery Shopping

May 10, 2022

Revenues expectations for Canada after fully legal gambling laws

May 10, 2022

Marketing Cloud: why and how?

April 26, 2022
Inside Network

Inside Network

All latest trends for your business. Every business starts with a good network.

Contact us

[email protected]

Recent Articles

Digital Marketing in the Era of Social Media

May 19, 2022

5 Effective Tips on How to Stick to a Budget During Grocery Shopping

May 10, 2022

Categories

  • Business
    • Human resource management
    • Management & Organization
  • Marketing & Tech
    • Advertising
    • E-commerce
    • Facebook
    • Search Engine Optimization
    • Social media
  • Real Estate
    • Office space
  • Uncategorized
  • About us
  • Contact

© 2020 Insidenetwork.com - The place for business.

No Result
View All Result
  • Home
  • Business
  • Marketing & Tech
  • Real Estate
  • Contact

© 2020 Insidenetwork.com - The place for business.

  • English