Recent Reports

Inside Virtual Goods: The Future of Social Gaming 2010

2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online. With an up-to-$400 million acquisition of Playfish by Electronic Arts, hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen, social games are now impacting businesses across the media landscape... read more

Inside Virtual Goods: The US Virtual Goods Market 2009-2010

While virtual goods have been driving revenues in Asia and Europe for years, 2009 will be remembered as the year virtual goods-based businesses began to scale in the United States... read more

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Inside Facebook is the leading source of news and independent analysis on Facebook and the Facebook Platform ecosystem for application developers, marketers, and analysts. Inside Social Games is the first service focused on tracking the growing social games industry as social networking and games increasingly collide. AppData is an independent application traffic tracking service for developers, investors, marketers, and analysts interested in tracking apps and games on the Facebook Platform. PageData is an independent Facebook page traffic tracking service for marketers and analysts interested in tracking Page traffic on the Facebook Platform.